Bremworth reintroduces solution-dyed nylon while backing wool carpets
Carpet maker Bremworth is reinstating solution-dyed nylon (SDN) into its product mix but says wool carpets remain central to its brand.
Bremworth chief executive Greg Smith says greater clarity around the parameters of the policy is needed.
Meanwhile, a new Government directive to prefer the use of woollen fibres in its buildings has the potential to transform the rural sector, according to Bremworth.
However, chief executive Greg Smith says the move could also open the door to cheap imports from the United Kingdom.
He says the coalition announcement, where government agencies will be required to select woollen fibres over synthetic alternatives in their buildings, is significant. But Smith warns that it also has the potential to benefit sheep farmers overseas at the expense of their New Zealand counterparts.
He believes greater clarity is needed to understand whether the intent of the decision is to support New Zealand’s rural economy, reduce the use of plastic materials in construction or both.
Smith claims the move has the potential to double the price of wool farmed in New Zealand but a question remains as to where a government-specified product would fit within free trade agreements with other countries.
He says that while New Zealand wool is generally considered to be suitable for carpet production by international manufacturers, the new policy may see volumes of cheaper imported options become available here. Smith adds that if government procurement policies allowed for imported wool fibre building products to access the New Zealand market, there would be few benefits for New Zealand other than a reduction in the use of plastic.
“It would be soul-destroying for farmers in the sector to see one imported product replaced with another in the construction of publicly-owned buildings,” Smith says. “What we need right now is greater clarity around the parameters of this policy and recognition of the inherent tax benefits to the economy when we support local,” he says.
The chief executive of Apples and Pears New Zealand, Danielle Adsett, says fruit quality this year is phenomenal and the sector is hitting crop estimates, which is great for growers.
Centre right parties are backing policy positions pushed by three farmer lobby groups ahead of the general election.
Waikato agribusiness leader Geoff Maber has been appointed an Officer of the New Zealand Order of Merit (ONZM) in the 2026 King's Birthday Honours.
Potatoes New Zealand and Garden to Table have partnered together to celebrate a versatile vegetable and the people behind it.
Mainland Poultry has confirmed new ownership of its vertically integrated agribusiness with Pacific Equity Partners Gateway (PEP Gateway) now joining current shareholders Navis.
The recently published State of the Industry -Tractors and Machinery 2025 from the Australian Tractor and Machinery Association (TMA), the equivalent of New Zealand’s TAMA, gives an interesting perspective of the industry.

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