Wednesday, 19 July 2023 08:55

China on the bounce back?

Written by  Peter Burke
The Minister Counsellor Trade for the Chinese Embassy in NZ Chen Zhiyang spoke at the recent Fed Farmers annual conference. The Minister Counsellor Trade for the Chinese Embassy in NZ Chen Zhiyang spoke at the recent Fed Farmers annual conference.

There has been much commentary about China with concerns about how Covid lockdowns there have dented consumer confidence, driving down consumer spending.

But a recent report by the Ministry for Primary Industries (MPI) predicts that the Chinese market will recover later this year - a view backed up by major exporters. It would also seem that the recent NZ trade mission to China has breathed new optimism into the market.

Speaking at the recent Federated Farmers annual conference, the Minister Counsellor Trade for the Chinese Embassy in NZ, Chen Zhiyang, spoke positively about the recent trade mission saying the outcomes were good news for NZ farmers and Chinese consumers. He went on to say that there is potential for expansion and cooperation in the area of primary products.

"NZ products, especially primary products, are very popular in the China market because they have the reputation of being 100% pure and of very high quality," he says.

Zhiyang says trade had brought tangible benefits between the two countries.

Meanwhile, PM Chris Hipkins discussed his recent trade mission to China and was clearly ecstatic about the way the trip had gone. He said relations between the two countries were excellent and - most importantly - the business-to-business relationship is thriving and has the potential to grow even more.

Hipkins says there are 1.4 billion consumers in China and one of their government's objectives is to double the number of middle-income earners over the next decade meaning more consumers looking for the quality produce and products NZ has to offer.

"There is nothing quite like going into a supermarket somewhere in the world, such as China, and seeing so many NZ products on display - whether it is kiwifruit or beef or lamb or some of the manufactured products. It was a bit of a buzz for me as the Prime Minister."

Hipkins says one take-home message for him was the importance of NZ's clean, green, sustainable reputation when it comes to growing our export market share. He says our international reputation is critical to continuing to expand our export opportunities.

More like this

Bikinis in cowshed

OPINION: An animal activist organisation is calling for an investigation into the use of dairy cows in sexuallly explicit content posted on social media and adult entertainment subscription site OnlyFans.

Editorial: Agri's mojo is back

OPINION: Good times are coming back for the primary industries. From sentiment expressed at Fieldays to the latest rural confidence survey results, all indicate farmer confidence at a near-record high.

Featured

Fencing excellence celebrated

The Fencing Contractors Association of New Zealand (FCANZ) celebrated the best of the best at the 2025 Fencing Industry Awards, providing the opportunity to honour both rising talent and industry stalwarts.

B+LNZ launches AI assistant for farmers

Beef + Lamb New Zealand has launched an AI-powered digital assistant to help farmers using the B+LNZ Knowledge Hub to create tailored answers and resources for their farming businesses.

National

Machinery & Products

Tech might take time

Agritech Unleashed – a one-day event held recently at Mystery Creek, near Hamilton – focused on technology as an ‘enabler’…

John Deere acquires GUSS Automation

John Deere has announced the full acquisition of GUSS Automation, LLC, a globally recognised leader in supervised high-value crop autonomy,…

Fencing excellence celebrated

The Fencing Contractors Association of New Zealand (FCANZ) celebrated the best of the best at the 2025 Fencing Industry Awards,…

» Latest Print Issues Online

The Hound

A step too far

OPINION: For years, the ironically named Dr Mike Joy has used his position at Victoria University to wage an activist-style…

Save us from SAFE

OPINION: A mate of yours truly has had an absolute gutsful of the activist group SAFE.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter