MIA Chief Executive Nick Beeby on Meat Industry Challenges and Cooperation
Meat Industry Association chief executive Nick Beeby says there’s now much closer cooperation between meat processing companies than there was many years ago.
The recent short-lived ban on Brazilian beef by its major customers is unlikely to increase demand for New Zealand products.
Meat Industry Association chief executive Tim Ritchie says NZ doesn’t compete directly with Brazilian beef in most markets, apart from China.
“For example, Brazil does not have access to some of NZ’s major beef markets including Taiwan, Korea and Japan,” he told Rural News.
Brazilian beef exporters are breathing easier after China and Egypt last week lifted a ban on their products.
China and other importers of Brazilian beef issued bans after Brazilian federal police unveiled on March 17 an investigation into alleged payments to government health officials by meat processing companies to forego inspections and ignore abuses.
Ritchie says in the short term the ban may not have made much impact on global beef markets.
“Media have reported that China and Egypt – two major importers of Brazilian beef – have already lifted bans on Brazilian imports.
However, Brazilian beef is likely to face increased inspections in many countries, and some international customers may be less willing to purchase Brazilian beef.”
Brazil is also a small exporter to the lucrative US market. Although the US opened its market to beef imports from all parts of Brazil in August last year, exports to the US are still relatively small (847 tonnes last year).
Ritchie says Brazil does not have a country-specific quota like NZ and Australia, so it will compete for space in the 64,805 tonne “others” quota.
Meat is Brazil’s third-largest export, after soy and iron ore.
Ritchie says the controversy underlines the importance of having a strong and credible regulatory system, which New Zealand has.
Fonterra’s 2026 financial year was a year of delivery, with record volumes of milk collected, processed and shipped by the co-op.
OPINION: The Government's decision to reinstate agriculture and horticultural science as a standalone subject from Year 11 is the right one.
Dairy farmers, still holding onto their Fonterra shares despite switching milk supply elsewhere or exiting the industry, now face a stricter share sell-down requirement.
Hamilton-based agritech company Aimer Farming has completed a $3 million capital raise to support its next stage of growth, including a beef farming product due to launch in 2027.
When dairy manager Miriam Lauridsen learned the farm, she was joining held weekly health and safety meetings, she initially thought that was “a bit over the top”. Experiencing that culture changed her mind.
Nominations are open for the 2027 Fonterra Dairy Woman of the Year Award.

OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…
OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…