She's dreamin'!
OPINION: Your old mate suggests the demise of former Beef+Lamb NZ chair Andrew Morrison has done little to change that organisation’s poor understanding about how its farmers are really feeling.
Beef + Lamb NZ has the correct strategies in place to help the sector successfully navigate its way through the next couple of years, says chair Andrew Morrison.
“But it is going to require focus and there will be some hard decisions,” he warned.
“As an organisation, we are now trying to constantly look ahead at the challenges coming, do the research about those challenges and come up with strategies to influence the responses and outcomes to them.”
He claimed that BLNZ saw the potential rise of alternative proteins and released a major report last year… “before this new product and potential competition was on most NZer’s consciousness”.
“We are now doing research to understand the public’s perceptions of our sector, understand our environment footprint and measure our net carbon footprint.”
He says meat’s role in human diets is under scrutiny because of environmental and animal welfare concerns.
“But there is also growing demand for grass-fed, naturally raised beef and lamb which is what NZ produces. We are uniquely placed to capitalise on these growing trends and more strategically position our product in the market.”
Morrison says last year’s release of BLNZ’s environment strategy had been “invaluable” in engaging with the Government and other stakeholders about potential policy changes with respect to climate change, water and biodiversity. “For me, our Taste Pure Nature country-of-origin brand and the environment are the two most important pillars for our successfully positioning our sector going forward.”
Rural banker Rabobank is partnering with Food Rescue Kitchen on a new TV series which airs this weekend that aims to shine a light on the real and growing issues of food waste, food poverty and social isolation in New Zealand.
Telco infrastructure provider Chorus says that it believes all Kiwis – particularly those in the rural areas – need access to high-speed, reliable broadband.
World Veterinary Day falls on Saturday 27 April.
The Director General of MPI, Ray Smith says it's important for his department to celebrate the success of a whole range of groups and people around the country.
A small company which mobilised veterinarians around the country to deal with Mycoplasma bovis was one of the winners in this year's Biosecurity Awards, held at Parliament.
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