Tuesday, 17 January 2012 11:49

ATV sales soar

Written by 

An increase in ATV sales is being welcomed by Federated Farmers.

Federated Farmers president Bruce Wills says a 10.8% increase in the sale of new ATVs reported by the Motor Industry Association "is strong indication that farmers are focusing on productive investment".

But he points out not all bikes are destined for the farm.

"Quad bikes take a pounding so is one asset we need to plan for periodic replacement. That explains why 6,570 were sold in 2011. Let me put it this way, when compared to tractors, there's very few 'vintage' quad bikes around.

"Quad bikes are the farmer's Swiss army knife but aren't cheap. Without options, a new quad bike represents a five-figure investment. Any increase in sales, such as 645 more sold in 2011 over 2010, indicates that farmers are focused on productive investment.

"A strong increase in sales may indicate greater confidence from the non-dairy sector especially. It's a similar picture that saw fertiliser imports leap in the latest Statistics NZ release.

"Better returns are seeing farmers tackle deferred maintenance and that's good."

Wills says it's also interesting to read that ATV sales were some 70% higher than the sales of road-going bikes over 50CC.

"While there are more quad bikes, users need to understand that they are unforgiving if abused. Federated Farmers, FarmSafe, ACC and the Department of Labour all stress the need for users to be competent and trained.

"That's a message that the sizeable recreational market needs to heed. Casual and recreational users need to understand that quad bikes aren't toys and training is essential."

More like this

Honda to quit Oz ATV market

Confirming a move signalled over a year ago, in response to a directive by the Australian federal government that all quad bikes must be fitted with operator protection devices, Honda will stop selling quad bikes in Australia on October 10.

Kodiak built for the tough stuff

While the stranglehold of ATV’s on the off-road market has been tempered by the arrival of side by sides or UTV’s, the sector is still strong, particularly on narrow tracks or areas of difficult terrain.

OPD argument raging on

A stoush is brewing with the Federal Chamber of Automotive Industries (FCAI) heavily criticising Farmsafe Australia’s recent Safer Farm Report.

Featured

Farmers urged not to be complacent about TB

New Zealand's TBfree programme has made great progress in reducing the impact of the disease on livestock herds, but there’s still a long way to go, according to Beef+Lamb NZ.

Editorial: Making wool great again

OPINION: Otago farmer and NZ First MP Mark Patterson is humble about the role that he’s played in mandating government agencies to use wool wherever possible in new and refurbished buildings.

National

Machinery & Products

Farmer-led group buys Novag

While the name and technology remain unchanged and new machines will continue to carry the Novag name, all the assets,…

Buhler name to go

Shareholders at a special meeting have approved a proposed deal that will see Buhler Industries, the publicly traded Versatile and…

» Latest Print Issues Online

The Hound

Make it 1000%!

OPINION: The appendage swinging contest between the US and China continues, with China hitting back with a new rate of…

Own goal

OPINION: The irony of President Trump’s tariff obsession is that the worst damage may be done to his own people.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter