SWNZ Strengthens People Pillar for Global Markets
With ethical employment practices a "hot topic" in key markets, Sustainable Winegrowing New Zealand (SWNZ) is strengthening its People Pillar.
Agriculture Minister Damien O’Connor says more New Zealanders need to get into farming and an upcoming advertising campaign will help to promote careers in the sector.
Despite the critical function the primary sector has to play in New Zealand’s economic recovery, it may not have the workforce available to carry this role out.
In May’s Budget, the Government announced funding of $19.3 million – over four years – for a range of initiatives to help “thousands of recently unemployed New Zealanders access training and work opportunities in the primary sector”.
“The primary sector will need about 50,000 more people. There is no shortage of international demand for our high-quality food and fibre. We now need a skilled workforce to help us seize the opportunities that are currently before us,” Agriculture Minister Damien O’Connor said at the time.
“There are jobs going all over the country, ranging from hands-on work in orchards and on farms to professional roles in engineering, science and management.”
O’Connor added that the immediate term goal was to place at least 10,000 New Zealanders in primary sector jobs by “rapidly retraining and absorbing workers displaced from other sectors like hospitality and aviation”.
However, despite the growing unemployment number and the millions of dollars being spent by the Government to try to fill hundreds of vacant farming jobs, sign-ups have been slow.
Earlier this month, O’Connor was in the Waikato to help launch a new $3 million dairy farming course. But so far, few locals want to take advantage of the course.
The new course only signed up eight people – despite having enough space for 12 trainees. Meanwhile, reports from Telford in South Island say a similar course with 180 spots had only 50 applicants.
O’Connor says more New Zealanders need to get into farming and an upcoming advertising campaign will help to promote the course.
The dairy sector is desperate to fill more than 1000 farming vacancies as the country heads into spring calf season, with border restrictions in the wake of Covid-19 stopping the flow of migrant workers who usually fill these roles. Each year, it relies on about 6000 migrant workers.
Dairy is not the only primary sector facing a crisis, with both the pork industry and agricultural contractors scrambling to fill vacant positions caused by the lack of migrant workers and lack of interest from locals. Primary sector organisations – along with other industries – are calling on the Government to fast-track immigration restrictions to alleviate a coming wave of job vacancies in many industries that New Zealanders seem unwilling to work in.
A strong sense of community involvement is what propelled the Federated Farmers' North Canterbury president Bex Green to the honoured title of the Feds' Advocate of the Year 2026.
The country's second largest milk processor is warning against 'complacency' during a review of competition regulations in the dairy sector.
Oamaru-based livestock handling specialist Te Pari has bought Combi Clamp, the New Zealand manufacturer of Combi Clamp manual sheep handlers.
Agriculture Minister Todd McClay has admitted that a scheme bringing workers from Pacific nations to work on orchards has become too hard to navigate but says changes are coming.
A new app designed in New Zealand aims to help sheep, beef and deer farmers capture, analyse and use body condition score data more effectively.
Canterbury farmer Andy Macfarlane has been appointed to the board of AgriZeroNZ, the public-private partnership designed to accelerate the development and deployment of emissions reduction tools for New Zealand farmers.

A fair question has been raised about how member-funded organisations should conduct themselves when taking a public position on any…
OPINION: It really is getting harder to lampoon government bureaucrats when they do such a good job of it themselves.…