SWNZ Strengthens People Pillar for Global Markets
With ethical employment practices a "hot topic" in key markets, Sustainable Winegrowing New Zealand (SWNZ) is strengthening its People Pillar.
Agriculture Minister Damien O’Connor says more New Zealanders need to get into farming and an upcoming advertising campaign will help to promote careers in the sector.
Despite the critical function the primary sector has to play in New Zealand’s economic recovery, it may not have the workforce available to carry this role out.
In May’s Budget, the Government announced funding of $19.3 million – over four years – for a range of initiatives to help “thousands of recently unemployed New Zealanders access training and work opportunities in the primary sector”.
“The primary sector will need about 50,000 more people. There is no shortage of international demand for our high-quality food and fibre. We now need a skilled workforce to help us seize the opportunities that are currently before us,” Agriculture Minister Damien O’Connor said at the time.
“There are jobs going all over the country, ranging from hands-on work in orchards and on farms to professional roles in engineering, science and management.”
O’Connor added that the immediate term goal was to place at least 10,000 New Zealanders in primary sector jobs by “rapidly retraining and absorbing workers displaced from other sectors like hospitality and aviation”.
However, despite the growing unemployment number and the millions of dollars being spent by the Government to try to fill hundreds of vacant farming jobs, sign-ups have been slow.
Earlier this month, O’Connor was in the Waikato to help launch a new $3 million dairy farming course. But so far, few locals want to take advantage of the course.
The new course only signed up eight people – despite having enough space for 12 trainees. Meanwhile, reports from Telford in South Island say a similar course with 180 spots had only 50 applicants.
O’Connor says more New Zealanders need to get into farming and an upcoming advertising campaign will help to promote the course.
The dairy sector is desperate to fill more than 1000 farming vacancies as the country heads into spring calf season, with border restrictions in the wake of Covid-19 stopping the flow of migrant workers who usually fill these roles. Each year, it relies on about 6000 migrant workers.
Dairy is not the only primary sector facing a crisis, with both the pork industry and agricultural contractors scrambling to fill vacant positions caused by the lack of migrant workers and lack of interest from locals. Primary sector organisations – along with other industries – are calling on the Government to fast-track immigration restrictions to alleviate a coming wave of job vacancies in many industries that New Zealanders seem unwilling to work in.
Horticulture New Zealand’s Board has welcomed the re-election of grower-elected directors Alistair Petrie and Doug Brown.
The bright ideas of New Zealand's primary sector have been celebrated with an announcement of the winners of the 2026 Innovation Awards.
Newly appointed Federated Farmers vice president Sandra Faulkner says she is honoured and excited to hold the role.
New Zealand's top fencers were out in force at National Fieldays this month, demonstrating their skills with the ever-reliable number 8 wire.
New Federated Farmers president Colin Hurst says he will ensure that farmer voices are heard loud and clear wherever decisions are being made.
Paynes Titus Excelsior ET, an LIC bull bred by Brad Payne and Claire Brodie in the Waikato, has won the JT Thwaites Sire of the Season 2026 Award.

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