After gathering feedback from farmers, the beef breeding group says its members want an easier way to obtain knowledge from industry leaders to enhance their day-to-day operations and to improve the overall success of New Zealand's beef sector.
As a result, Angus NZ has decided to develop an online educational platform called 'Raising the Steaks'.
This has been designed to be a focused learning, discussion and growth platform utilising YouTube and Facebook. These channels will be used to impart and share information from an array of topics from weighing, cow health, genetic selection and everything in between.
Angus NZ have partnered with Gallagher NZ to help produce, fund and deliver the series to the wider industry.
Angus NZ general manager Jane Allen says the partnership is a perfect fit as Gallaghers equipment and tech is used widely across the beef sector making farmers ability to capture data and track much more simple.
"This is key to helping improve our beef industry moving forward."
The series is being hosted by Kate Pont - a sheep and beef farmer who, along with her husband Chris, farm in Southland.
"Kate was the ideal choice to host 'Raising the Steaks'," explains Allan.
"She is hungry for knowledge and has a real desire for learning and sharing knowledge. To top it off she has a natural, approachable style that farmers will resonate with."
The platform kicks off with a series of videos on the latest weighing is provided on how to use and best record data to assist with on-farm decision making.
'Raising the Steaks' is now available on YouTube for farmers to subscribe to. Alongside YouTube there is a Facebook page which is intended as a place where farmers can openly discuss and comment on what they would like more answers from key industry experts.
