CRV appoints new sales & marketing manager
Former chief executive of New Zealand Young Farmers, Lynda Coppersmith is now CRV’s new sales and marketing manager.
LEADING providers of bovine genetics Alta and CRV have agreed to collaborate in their North American Holstein genetic programs.
The cooperation offers economies of scale resulting in greater volumes and higher quality of genetics on the US base with the end product being a greater output of high GTPI (trademark) bulls, the two companies say. The portfolio will become strong and more varied.
But both organisations will retain their own identity and continue to make genetic selections based on their own breeding philosophy.
The collaboration between Alta and CRV is an extension and enhancement of their current genetic programs in North America.
"Through the partnership we can strengthen our portfolio of top end GTPI bulls both inside and outside the United States," says CRV executive director operations and development Ate Lindeboom. "Alta and CRV will do this from their own vision of breeding and with mutual respect. This alliance will strengthen our ambitions."
Alta chief operating officer Paul Hunt says collaboration enables both companies to make additional investments in genetics. "The results of this collaboration will allow Alta to continue providing unrivaled genetic quality and value to their clients globally."
Alta and CRV will immediately start scale-up of this joint breeding activity.
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