Alliance Pure South crowned best in the world

The Pure South Handpicked grass-fed steak and ribeye triumphed over entries from across the globe at the recent World Steak Challenge in London.

Medalists from a preliminary World Steak Challenge event in the Netherlands in September went on to the ‘best of the best’ contest in the UK with the winners revealed on 13 November.

Shane Kingston, general manager sales and marketing at Alliance Group, says the award was a globally credible and recognized accolade, which is always the strongest endorsement of a product.

“It is testament to Alliance’s exceptional focus on excellence and the dedication and hard work our farmers put in day in, day out to raise the best grass-fed meat in the world,” Kingston says.

“It was already a great honour to have won gold in the World Steak Challenge where multiple gold, silver and bronze medals can be awarded in each category,” he says. “But to now have our steak judged as the best of all the ribeye and grass-fed steak gold medal winners globally is just outstanding.”

Kingston describes the award as the ‘pinnacle’ of the co-operative’s achievement for its end-to-end beef system, adding that it reflects the commitment to the high standards at every level of farmers, the company and it’s processes.

“This programme was developed specially to deliver consistently superior eating quality outcomes for the customer,” he says. “The eating quality attributes the product is assessed against during the selection process are what makes this product superior.

The ribeye has unprecedented levels of tenderness and a milder beef flavour profile, he says.

The steak has a robust, zesty, buttery, and creamy flavour that gives it a deeply satisfying savoury presence, along with caramelisation of marbling, which builds on the flavour.

Pure South Handpicked is aged craft meat as nature intended. From free range pastures in New Zealand, the animals are carefully selected and graded by internationally-accredited assessors based on a range of criteria including marbling score, fat colour, fat cover, meat colour, and pH.

Only the finest meat makes the grade. From there, the meat is aged in a vacuum bag for up to 55 days, allowing the natural enzymatic processes to enhance tenderness and develop exquisite flavours. The beef is sourced from prime cattle of any breed. 

The ribeye was selected at the co-operative’s Pukeuri plant in Oamaru.