International blackcurrant study may offer hope for diabetics
A new international clinical trial testing a molecule found in New Zealand blackcurrants may offer hope for thousands of Kiwis living with diabetes and associated metabolic disorders.
While conventional growers would aim for a yield of about 10t/ha, Tony Howey aims for about 5t/ha.
He says the ViBERi business model is all about added value.
When they started there was only a little organic blackcurrant concentrate being imported.
“No-one else was doing organics of any consequence,” he told Hort News. “We realised there wasn’t a market sitting there waiting. We had to develop the market and the brand.”
Howey leases space at a coolstore in Washdyke where all the initial destrigging, size and colour grading and packing is done with the berries in a deep frozen state.
ViBERi’s first product was a simple pack of free flow frozen berries.
The product range now includes powders, chocolate covered freeze dried berries, soft dried berries infused with organic apple juice, and a couple of white chocolate coated lines -- one dusted with the deep purple powder.
The powder is made from freeze dried berries and can be used for smoothies, yoghurt and decoration, giving both colour and flavour. The Howeys sprinkle it on their breakfast cereal.
“It’s so good,” says Afsaneh. “Because it’s raw it’s just like eating fresh or frozen so it’s convenient.”
They plan to expand online sales while continuing to develop product ideas.
The couple also take their enthusiasm for blackcurrants on the road, presenting their products directly to the public at events such as the recent Go Green expos.
Howey says a lot of collaboration arises at such shows when exhibitors meet up and explore ways to use each other’s products in combination.
Less than half their production now goes to retail. The Howeys have powders and dried or frozen berries going as ingredients in about 25 other branded products including breakfast cereals, smoothies, juices and supplements.
Dawn Meats is set to increase its proposed investment in Alliance Group by up to $25 million following stronger than forecast year-end results by Alliance.
A day after the ouster of PGG Wrightson’s chair and his deputy, the listed rural trader’s board has appointed John Nichol as the new independent chair.
Tributes are pouring in from across the political divide for former Prime Minister Jim Bolger who passed away, aged 90.
The iconic services building at National Fieldays' Mystery Creek site will be demolished to make way for a "contemporary replacement that better serves the needs of both the community and event organisers," says board chair Jenni Vernon.
Agri advisor Perrin Ag says its graduate recruitment programme continues to bring new talent into the agricultural sector.
Entries are open for the 2026 New Zealand Dairy Industry Awards (NZDIA).
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