Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
Helicopters and fixed wing aircraft are being used by Fonterra, Beef + Lamb New Zealand and state farmer Pāmu to deliver food, fuel, communication equipment and vet supplies for farmers. No road access means Fonterra tankers are unable to pick up milk from 15 farms around Patoka.
Fonterra chairman Peter McBride told Rural News that these farms have dried off cows early and finished their season.
“My heart goes out to them,” says McBride.
Beef + Lamb New Zealand estimates between 70 to 100 farms have been impacted by landslips in northern Hawke’s Bay. BLNZ senior advisor William Halliday told Rural News that some farms between Patoka and Tutira were severely impacted. Halliday, who grew up in Patoka, says they were still in the intelligence gathering stage and it was too early to speculate on livestock losses.
“The big challenge for farmers right now is infrastructure – fences are down and in some cases sheep and cattle yards are gone,” he says. “It could be a while before some farmers would be in a position to do a head count.”
On feed supply, Halliday says there were very few requests for feed right now but it would be a crucial part of the recovery process.
During the first two days after Gabrielle struck, the communities were supplied with tinned food, nappies and sanitary products. Now choppers are flying in generators, fuel and even pet food.
Halliday points out that there are about 1,000 farm dogs in the region and they need to be fed.
State farmer Pāmu, formerly Landcorp, says its Hawke’s Bay and East Coast Pāmu farms have borne the brunt of Cyclone Gabrielle. Chief executive Mark Leslie told Rural News that the good news is that its people are safe.
“The most severe impact is to 22 of Pāmu livestock farms. Seven of our East Coast farms have had limited communications and access issues,” Leslie says.
Helicopters with emergency supplies were deployed from Taupō dropping in to do needs assessments with teams.
“General needs were generators, fuel, basic food, and GPS communicators,” he says.
“While out there we canvassed our teams for vulnerable neighbours and dropped in to see how they were. Thankfully, all are doing okay but have similar needs which we’ve since been able to meet.”
Fonterra has also flown in vets to help its farmers deal with animal health issues. McBride says Farm Source infrastructure has been mobilised to assist farmers.
“We’ve flown in vets to help farmers with animal management and also satellite navigation equipment to establish communications and find out what their needs are.”
Agriculture Minister Damien O’Connor, who visited affected farmers in Dargaville, Pukekohe and Hawke’s Bay told Rural News that this is the “most significant event the primary sector has faced in my living memory”.
“It has affected farmers from Kaitaia to Wairarapa but it has been very severe in Hawke’s Bay.”
He says the Government is doing all it can and the biggest challenge is damage to infrastructure.
