Rural News caught up with Robin Wilson at last year's NZ Agricultural Show in Christchurch, where his animals won a slew of ribbons.
The Wilsons established Wilfield in 1992. Rather than chase the vagaries of the market with specialist wool or meat animals, they went with Corriedale as a good dual purpose breed. They have aimed to improve their flock towards a finer fleece while maintaining carcass quality.
Wilson says some of his show animals carried wool of only 24 or 25 microns, albeit not as fine as the 18 to 20 micron wool from a Merino.
"But you get a better carcass with these sheep with more meat on them," he explains. "And the quality of the meat is highly valued. The market pays a premium for it because of the intramuscular fat and the colour and the tenderness of the meat."
Wilson believes they have succeeded in breeding what they call "Corriedale 2.0", their version of a "more modern" Corriedale. He says their sheep have a more open face, better fertility, finer wool, better mothering ability and are more footrot resistant.
"We've made great progress in the last few years and we've had lots of compliment about what we're doing," Wilson adds. "Generally, in the sheep industry, it's very hard to put fine wools on a good-carcased animal. I think we've been able to do that."
The Wilsons use traditional breeding practices of good stockmanship with modern technilogies of objective measurement and analysis (Sheep Improvement Ltd) and gene marker technology (footrot, extra muscling, cold tolerance and worm resistance) to identify the most productive and profitable animals for meat and wool production.
Meanwhile, Wilson agrees that farming is difficult at the moment with all farmers struggling with low commodity prices, higher interest rates and higher input costs.
"So, what farmers do is just batten down the hatches and they don't spend any money. They're in survival mode," he says.
It's been going on for about a year now and appears likely to continue.
"It'll be a year or two more. That will be a real challenge. And if El Nino kicks in, which it is forecast to do, but hasn't yet, then it'll be a real challenge for most pastoral farmers."
But Wilson says he is realistic rather than pessimistic.
