Food supply relies on govt support for rural sector
Animal and Plant Health NZ chief executive Mark Ross says the Government needs to step up efforts to support the rural sector so that all Kiwis can access safe, healthy and affordable food.
Mark Ross has started in his new role as chief executive of the Wood Processors and Manufacturers Association of NZ (WPMA).
He was previously the chief executive of Animal and Plant Health NZ (formerly Agcarm), a position he held for eight years.
The WPMA represents over 65 companies involved in the wider wood products industry, with a vision where wood processing and manufacturing is core to New Zealand’s economic growth, regional development, and environmental protection.
Ross has a strong passion for primary industries and natural environment, having worked within the wider agricultural, horticultural, and forestry industries throughout his career.
He says he has a great understanding of the machinery of government, strong leadership ability, as well as advocacy and policy development.
“With my experience working across the primary industries, I am well versed in the forestry and wood processing sectors,” says Ross. “Specifically, in my earlier career at the Ministry of Forestry (prior to becoming MPI), where I worked in forestry import and export quarantine, forest health and biosecurity incursions, such as the aerial operation to successfully eradicate the white-spotted tussock moth from Auckland.
“The recent announcement by the government of the $57 million wood processing growth fund and the launch of the Forestry and Wood Processing Transformation Plan makes it an exciting time for me to join the WPMA,” he says.
“It is essential that as a country we hasten the development of our domestic wood processing and manufacturing sector,” he says.
“This will be progressed through creating and selling our wood product story, plus working closely with government and the wider industry to encourage greater support, innovation, and investment.”
An Auckland gelato shop and an established New Zealand ice cream maker have both been named Supreme Champions at the NZ Ice Cream & Gelato Awards 2026.
As the cost-of-living crisis continues to put pressure on household grocery budgets, new figures show pork remains one of the most affordable fresh meat options for New Zealand families.
OPINION: In politics, credibility is and should be big. It must surely rank higher than charisma, which is quite trite and superficial. Yet, voters nowadays are often wooed and influenced by how someone looks or talks at a superficial level. TV plays a huge role in this.
Farmers can spend less time on paperwork, thanks to a new data sharing agreement between DairyNZ’s DairyBase and LIC’s MINDA software.
Kaikōura families affected by July's severe storm have found a practical solution to a problem that's kept some children away from regular schooling for weeks: a washed-out section of Inland Kaikōura Road, which has stopped the local school bus from running its usual route.
Rural New Zealand is welcoming the Government’s recent package of rural healthcare initiatives.

OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…
OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…