Maui Milk partners with major Chinese dairy company to expand sheep milk exports
Sheep milk powder and products exporter Maui Milk is partnering with one of China’s biggest dairy players to boost its market presence.
This month Maui Milk abruptly ended its milking season one month earlier, forcing 15 Waikato-based farmer suppliers to dry off their flocks.
Hamilton-based Dairy Goat Co-operative (DGC) is asking farmer suppliers to reduce milk supply for the next season, possibly by one-third.
DGC chief executive David Hemara told Rural News that the reduction is necessary to better balance incoming milk against forecast product sales for 2024-25.
"This is a continuation of a cap that we have applied for several seasons and reflects changing demand levels in some markets since Covid.
"While the final amount of milk per shareholder is yet to be finalised, we have advised shareholders that we expect that they will be asked to reduce supply to around two-thirds of normal level."
According to Hemara, the global supply/demand situation for goat milk has been impacted by several factors including declining birth rates internationally and the collapse of the Daigou informal sales channel to China during Covid.
He says there has also been a structural change in the China consumer market where over the last four years China consumers have moved strongly to support Chinese domestic brands.
"This same impact has occurred in the infant formula segment," Hemara says.
The drop in demand for goat milk infant formula is mirrored in the sheep milk sector.
Maui Milk chief executive Greg Hamill says Maui Milk is one of many companies being impacted by the imbalance between supply and demand for New Zealand sheep dairy products.
"I'm in constant communication with our suppliers as we work through the end of this season's production and options for next season," he told Rural News.
Dairy sheep farmers are paid between $15 to $17.50/kgMS for milk. There's also a taxpayer link to the sheep milk sector. Spring Sheep Milk is 50% owned by state farmer Landcorp, which trades under the brand name Pāmu. Rural News understands Spring Sheep has finished products sitting in warehouses as global demand stagnates.
Spring Sheep chief executive Nick Hammond told Rural News that the primary segment of the industry where there has been a slowdown is in the China ingredients market, mainly due to recent declines in the birth rates.
"This has resulted in excess inventory as the market has adjusted. We do see this stabilising over time which is further supported by the removal of the tariff on milk powder imports from New Zealand into China from the start of this year," he says.
Hammond points out that Spring Sheep has been aware of these dynamics for some time and as such have proactively focussed on the diversification of both our products and the markets they serve.
"We have also actively calibrated our milk production growth over time to align with the current demand from our customers and our processing capabilities. This balance is crucial for maintaining balance and sustainability of future growth."
Hammond remains optimistic about the sheep milk sector.
"Looking ahead, we are excited to share some promising new opportunities that will bolster our industry and create significant growth platforms."
