The old image of farmers being dyed in the wool consumers of traditional media, late adopters of digital technology and low users of social media has been blown apart by a major piece of research commissioned by Waikato/Bay of Plenty based agency, King St.

The West Coast is today forwarding its request to the Ministry for Primary Industries for a medium scale adverse event declaration.

The 9200 bales on offer at the South Island sale this week saw an 89% clearance with a generally firm to slightly dearer market, NZ Wool Services International Ltd's general manager, John Dawson says.

A state of drought has been officially declared throughout the entire North Island. And the Government is keeping a close eye on the South Island.

With the South Island's West Coast in the grip of drought, which is a highly unusual event, most farmers on the West Coast will have no idea how to cope with it or its aftermath.

IrrigationNZ says water storage needs to be fast-tracked to drought-proof agriculture as New Zealand can no longer carry the cost of a significant drought every five years.

Primary Industries Minister Nathan Guy was impressed by the scale of Brazilian agriculture when he met with Brazilian Agriculture Minister Mendes Ribeiro Filho in Brasilia at the end of a nine-day trade mission to Latin America led by Prime Minister John Key.

DairyNZ chairman John Luxton receives the supreme honour today as one of four recipients of this year's Massey University Distinguished Alumni awards.

Agribusiness banking specialist Rabobank has moved to reassure clients impacted by drought conditions in the North Island that it will work to support them.

Environment Minister Amy Adams and Primary Industries Minister Nathan Guy this week start a series of meetings throughout the country with councils, iwi, environment groups, businesses and the public to discuss proposed changes to the resource management system.

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