Friday, 14 February 2025 14:55

Zespri on track to top $4.5 billion sales

Written by  Staff Reporters
Zespri’s final forecast for the 2024/25 season suggests the kiwifruit marketer is on track to meet its $4.5 billion global revenue target. Zespri’s final forecast for the 2024/25 season suggests the kiwifruit marketer is on track to meet its $4.5 billion global revenue target.

Zespri’s final forecast for the 2024/25 season suggests the kiwifruit marketer is on track to meet its $4.5 billion global revenue target.

Forecast per tray returns have strengthened from the November forecast for all fruit categories other than Green, which remains in line with the November forecast.

At a per hectare level, returns for Green and Organic Green have reached record levels off the back of this season’s improved yields and the strong value secured for fruit throughout the season.

SunGold per hectare returns have also increased from November, while forecast RubyRed Kiwifruit returns remain steady on both a per tray and per hectare basis.

Zespri chief executive Jason Te Brake says strong demand has allowed Zespri to sell a record crop of more than 190 million trays at strong value for growers.

“It’s been a very positive season,” Te Brake says. “With our crop volume significantly up on the previous year, the industry’s efforts to deliver good quality fruit have supported strong sales in our key markets.”

He says the strong value secured on the crop means Zespri will exceed its long-held target of $4.5 billion in global revenue by 2025.

“This is a tremendous effort from the industry and reflects our commitment to building brand-led demand, delivering outstanding quality kiwifruit to our markets and innovating to create value for growers.”

Te Brake says there’s a strong sense of confidence within the industry, and says the industry discussion at the end of 2024 around the expansion of ZGS is evidence of its ability to make strategic decisions together.

He adds that it is “great to see growers positive and the industry moving forward so strongly”.

“With a positive outlook and strong demand for our fruit, we’re looking forward to the 2025 harvest which commenced today, as we look to build on the strong momentum the industry has,” Te Brake says.

“Growing conditions have been largely positive for most growers, with a total crop of more than 200 million trays and our focus will be starting the season strongly with a good supply of high quality fruit so we can again maximise early season sales opportunities and continue to return strong value to our growers.”

Zespri’s final season results will be published in May.

More like this

Featured

Awards celebrate rural sports talent

At a gala evening held at Palmerston North in March, the sporting and rural communities came together to celebrate the Ford New Zealand Rural Sports Awards.

New CEO for FAR

The Foundation for Arable Research (FAR) has appointed Dr Scott Champion as its new chief executive.

New genetic tool for beef farmers

Beef + Lamb New Zealand (B+LNZ) has launched a powerful new tool to help commercial beef farmers select the best bulls for their farm businesses.

Bremworth CEO departs

Three weeks on from Bremworth’s board overhaul, the carpet maker’s chief executive Greg Smith is stepping down.

National

Machinery & Products

Yamaha acquires Robotics Plus

New Zealand based company Robotics Plus, a specialist in agricultural automation, has announced an agreement for it to be acquired…

Ecorobotix announces NZ dealership

Swiss-based Ecorobotix has announced its entry into the New Zealand market through a strategic partnership with Canterbury-based New Zealand Tractors.

Sorting unwashed potatoes made easy

Downs, a leader in potato reception, automated sorting, and storage, has introduced its new high-throughput optical sorter for unwashed potatoes…

Jumbo X saves time and money

A winner of a prestigious ‘Technical Innovations 2024’ award by FederUnacoma at the EIMA show in Italy, the Maschio Jumbo…

NH unveils specialty tractor

New Holland recently showcased its new-generation T4.120 F specialty tractor, giving New Zealand customers a closer look at the winner…

» Latest Print Issues Online

The Hound

Risky business

OPINION: In the same way that even a stopped clock is right twice a day, economists sometimes get it right.

Should've waited

OPINION: The proposed RMA reforms took a while to drop but were well signaled after the election.

» eNewsletter

Subscribe to our weekly newsletter