Zespri global sales top $5 billion for 2024–25 season amid strong demand
Zespri says global sales for the 2024-25 season topped $5 billion on the back of strong demand and market returns.
Kiwifruit is just too valuable not to be picked and despite the challenges of labour and weather, it will be picked.
That's the message from the Kiwifruit Growers organisation (NZKGI) chief executive Nikki Johnson, who says wet weather and the late maturity of the fruit has slowed down picking. She told Hort News that some employers are faring better than others, which is consistent with other years, and there are still vacancies across packhouse and orchard roles - particularly for nightshift and weekend work.
"While there is a shortage of seasonal labour, we are focused on ensuring that all kiwifruit will be picked and packed this season. A shortage of labour may mean that managers need to be more selective about when particular fruit gets picked and packed," Johnson says.
"People may also need to work longer shifts. However, the industry is extremely focused on ensuring that all kiwifruit is harvested. It is a high value crop, contributing around $2 billion to New Zealand's kiwifruit regions in 2020."
Johnson admits that the pandemic has made it harder because there are fewer backpackers coming through the country and fewer RSE workers from the Pacific Islands. But she's hopeful there will be enough local people available to pick the crop.
Johnson says, even before Covid, NZKGI had developed a long-term strategy to attract people into the industry. She claims the money is good, with packhouses paying the living wage and most orchards above that.
"Picking kiwifruit is very physical work and we are asking people to work for just three months and after that find another job.
"Some of the 23,000 pickers will go on and do winter pruning. That is quite a skilled role so not all the people who have worked with us in harvest will go onto pruning," she says.
Much has been said about introducing more automation into the kiwifruit industry, but Johnson says it is already being done in packhouses where two thirds of the labour force are based, but she says using automation to pick fruit is a different story.
"Kiwifruit is a very small industry internationally and there is a high capital cost to develop automation. You could spend $10 billion to develop an automatic picker, but the only place you are likely to sell this is NZ," she explains.
"Whereas with apples you have got the whole world to sell it to, so there are some unique challenges around kiwifruit and innovation."
Greenlea Premier Meats managing director Anthony (Tony) Egan says receiving the officer of the New Zealand Order of Merit (ONZM) honour has been humbling.
Waikato dairy farmer Neil Bateup, made a companion of the New Zealand Order of Merit (CNZM) in the New Year 2026 Honours list, says he’s grateful for the award.
Another Australian state has given the green light to virtual fencing, opening another market for Kiwi company Halter.
Farmer interest continues to grow as a Massey University research project to determine the benefits or otherwise of the self-shedding Wiltshire sheep is underway. The project is five years in and has two more years to go. It was done mainly in the light of low wool prices and the cost of shearing. Peter Burke recently went along to the annual field day held Massey's Riverside farm in the Wairarapa.
Applications are now open for the 2026 NZI Rural Women Business Awards, set to be held at Parliament on 23 July.
Ravensdown has announced a collaboration with Kiwi icon, Footrot Flats in an effort to bring humour, heart, and connection to the forefront of the farming sector.

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