Friday, 29 May 2015 12:07

No milk, just muscle

Written by 

Here's another threat to the NZ dairy industry. US food giant Hormel is reporting a 32% lift in sales largely due to Muscle Milk. The product contains no milk, but that doesn’t seem to hold back its sales.

Hormel acquired CytoSport, the maker of Muscle Milk, in August 2014, and the investment is paying off. Despite many complaints about the misleading name, including a 2011 warning letter from the FDA and lawsuits, sales of both the protein powder and the liquid beverage are climbing.

More like this

Dairy unity

OPINION: A last-minute compromise ensured that the election of the new Federated Farmers national dairy chair wasn't a repeat of the Super 15 rugby final - Canterbury versus Waikato.

That old chestnut

OPINION: Just as it's healthy for cockies to get out of the shed and off the farm occasionally to get a fresh perspective, Milking It reckons some academics would benefit from spending a few days in the real world.

110,000 visitors!

OPINION: It's official, Fieldays 2025 clocked 110,000 visitors over the four days.

Sticky situation

OPINION: The Federated Farmers rural advocacy hub at Fieldays has been touted as a great success.

Suitors line up

OPINION: As Fonterra's divestment of its Oceania and global consumer businesses progresses, clear contenders are emerging.

Featured

National

Machinery & Products

» Latest Print Issues Online

Milking It

Dairy unity

OPINION: A last-minute compromise ensured that the election of the new Federated Farmers national dairy chair wasn't a repeat of…

That old chestnut

OPINION: Just as it's healthy for cockies to get out of the shed and off the farm occasionally to get…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter