Hormel acquired CytoSport, the maker of Muscle Milk, in August 2014, and the investment is paying off. Despite many complaints about the misleading name, including a 2011 warning letter from the FDA and lawsuits, sales of both the protein powder and the liquid beverage are climbing.
-
font size
decrease font size
increase font size
Here's another threat to the NZ dairy industry. US food giant Hormel is reporting a 32% lift in sales largely due to Muscle Milk. The product contains no milk, but that doesn’t seem to hold back its sales.
More like this
'Regulatory Middlemen'
OPINION: Groundswell's opinion of the incumbent farm industry representatives isn't high.
Domestic Focus
OPINION: After hogging the media limelight for telling a NZ Chinese MP to "go back home", Winston Peters has decided to focus on a domestic issue - oil and gas drilling.
A No-Brainer
OPINION: With fuel prices soaring, one would have expected most farmers to be reclaiming excise duty on petrol.
Floating Farm Sinks
OPINION: The world's first floating dairy farm, once hailed as a vision of farming's future, is up for sale after seven years.
Popular Reads
Ex-All Black Sam Whitelock Swaps Rugby for Dairy Farming
Returning to the family dairy farm after playing 20 years of professional rugby around the world is no easy task.
Why This Canterbury Cropping Farm Converted to Dairy
Converting a longstanding cropping farm to dairy was the only way to ensure the land stayed in the family long…Fonterra Names Four Independently Assessed Director Candidates
Fonterra Co-operative Group has confirmed the independently assessed candidates standing for election to its board in 2026.Inside the Southland Dairy Farm Where Robots and Pasture Work Together
In Dacre, near Invercargill in New Zealand’s South Island, Bruce Dinnington is running a dairy operation unlike any other.Ravensdown Elects Montgomery, Acland to Board
Ravensdown shareholders have elected Jane Montgomery and Kate Acland to the Ravensdown Board for three-year terms, following a closely contested…Featured
International Day of Rural Women: Two DairyNZ Farmers’ Stories
Today, 15 October, is the International Day of Rural Women, which recognises rural women’s contribution to farming, communities and the environment.
Breckenridge to Lead Lactalis Australia
Global dairy giant Lactalis has integrated its Australian operations with the Mainland Dairy consumer business it acquired from Fonterra earlier this year.
Sharemilkers Aaron and Marcia Flay Buy Their First Farm
After almost two decades of sharemilking, saving and building equity, Aaron and Marcia Flay this year realised their long-held dream of settling on their first dairy farm.
NZ Beef’s US Opportunity and the Dairy Beef Initiative
Good medium to long term prospects for NZ beef, especially in the US, has heighted the focus on various initiatives to capitalise on this situation.
LIFT Programme Names Nine Farms for Virtual Fencing Trial
High country stations, mixed sheep and beef farms, Māori-owned farms, corporates and family operations are among the nine commercial farms taking part in the Livestock Innovation Farming Transformation programme, known as LIFT.
Editorial: Working Together for Results
OPINION: New health and safety guidance unveiled by the Government recently provides farmers greater certainty about what is expected of them when managing risks on farm.
National
Four Candidates Confirmed for Fonterra Board Election
Four candidates have been confirmed for two director positions on Fonterra’s board.
Ex-All Black Sam Whitelock Swaps Rugby for Dairy Farming
Returning to the family dairy farm after playing 20 years of professional rugby around the world is no easy task.Tatua Final Milk Price $12.42/kgMS, Outlook Positive
After delivering another record farmgate milk price to 100 supplying farms, independent milk processor Tatua is entering thee new financial…Southern Dairy Hub Rides Out Wet Southland Winter
Managing feed by sticking to a firm plan has helped the Southern Dairy Hub (SDH) demonstration farm survive an extremely…Fonterra Organic Milk Price Hits Record $14.13/kgMS
A record farmgate milk price and strong global demand is laying the foundation for continued growth of organic dairy farming…Machinery & Products
John Deere Unveils JD, an AI Assistant for Farm Data
A long way from when AI meant plunging a plastic-covered arm armpit deep up a cow’s rear, John Deere has…
Vogelsang & BeTEC Launch Joint Slurry Applicator Range
German effluent specialist Vogelsang has entered a “strategic joint venture” to develop slurry applicators with Slovenian agricultural machinery manufacturer BeTEC,…Tabula Live Adds Real-Time Weather to Field Ops Map
Founded in New Zealand in 2006, over the following 20 years, Tabula (formerly TracMap) has evolved to develop technology that…New CLAAS Swath Turner Fixes Twin-Rotor's Blind Spot
Twin rotor swathers have become the ‘go-to’ for forming swaths to feed hungry harvesters and balers, however, the design layout…Canterbury Farmer Builds on 160 Years of Dairy Legacy
Gareth Hale is the current custodian of a 160-year legacy that saw his great grandfather dairying in Taranaki since the…» Latest Print Issues Online
Milking It
Not Out of the Woods Yet
OPINION: It seems Canterbury processor Synlait is still in the doldrums.
Peters Targets Fonterra
OPINION: Get offside with New Zealand First leader Winston Peters at your own peril.
» eNewsletter
