Thursday, 25 August 2022 11:15

Music to cows' ears

Written by  Milking It

OPINION: A Japanese dairy company has found an unlikely saviour in its efforts to reverse falling milk demand: Wolfgang Amadeus Mozart.

Awajishima Milk Co claims sales of its Mozart Milk, which is produced from dairy cows that listen to Mozart from 6.30am and 9pm each day, have risen since the product's release in April last year.

The company has sold 25,000 cartons expanding its sales channels from Awajishima island, where it is based, into major Japanese cities.

Media reports say company president, Toshihiro Torii, is a big fan of classical music. When he played Mozart at his cowshed around 10 years ago, the animals, apparently more relaxed, became more docile and friendlier. Feeling confident, Torii, 73, recommended that Green Farm, the dairy producer from which his company purchases raw milk, do the same.

As a result, their milk contains higher levels of milkfat.

More like this

Science fiction

OPINION: Last week's announcement of Prime Minister’s new Science and Technology Advisory Council hasn’t gone down too well in the science community.

Bye bye Paris?

OPINION: At its recent annual general meeting, Federated Farmers’ Auckland province called for New Zealand to withdraw from the Paris Agreement on Climate Change.

What's going on?

OPINION: On the 2nd of May, Agriculture Minister Todd McClay announced that the 'government remains on track to ban full farm-to-forestry conversion'.

Cows down

OPINION: It's not happening as fast as the greenies would like - they actually want all livestock other than Muscovy ducks and Tibetan Llamas to disappear entirely - but it is happening.

Less hot air

OPINION: Farmers won't get any credit for this from the daily media, so Milking It is giving the bouquets where they’re due.

Featured

Rockit Global appoints COO

Rockit Global has appointed Ivan Angland as its new chief operating officer as it continues its growth strategy into 2025.

National

Machinery & Products

Gongs for best field days site

Among the regular exhibitors at last month’s South Island Agricultural Field Days, the one that arguably takes the most intensive…

» Latest Print Issues Online

Milking It

Science fiction

OPINION: Last week's announcement of Prime Minister’s new Science and Technology Advisory Council hasn’t gone down too well in the…

Bye bye Paris?

OPINION: At its recent annual general meeting, Federated Farmers’ Auckland province called for New Zealand to withdraw from the Paris…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter