Cow Cuddling Co. is the creation of former business strategist Lawerence Fox, who claims to have himself felt the healing power of the bovine touch.
In 2020, Fox was at something of a low point and working remotely from a friend's farm when he discovered the power of cow cuddles.
"I was spending a lot of time with the cows down in the paddock before and after work, and even on my lunch break, just to get some sort of tcontact with anyone at that point in time. And that was really helpful."
Spending time with his friends' Brahman cows began to shift his priorities. When Fox found out his friends had plans to breed their cows, he stepped in.