Bittersweet

Whittaker's recently released a teaser of a new wrapper ahead of Māori language week, covering one of the nation's favourite treats, Creamy Milk chocolate, in te reo Māori. "Our hope is that the label contributes to revitalising te reo in New Zealand and we hope Chocolate Lovers enjoy a block of Miraka Kirīmi with their friends and whānau."

But not everyone was happy to see the sweet treat supporting the reo Māori kaupapa. Online haters were quick to offer opinions: "I support people learning Te Reo, but not in this manner. It feels like forced mandated injections"; "Shame on you Whittakers [sic] we certainly won't be buying your chocolates anymore..."; and "Does everything have to be translated into Maori [sic]."

However, others have pushed back against the comments, pointing out the hypocrisy in such views.