Another year has almost passed us by – again – and it is time for the annual review of 2015's good, bad and ugly in regards to the primary sector as seen by the Rural News editorial team...
Bragato will always have strong research components, but the scope has been widened to include sessions and discussion from other activity areas including, Marketing, Sustainability and Advocacy.
The two and a half day conference will once again feature the Bragato Wine Awards and dinner, as well as the finals of the National Young Viticulturist of the Year.
Guest speakers throughout the event come from far and wide, including;
Philip Poole, Chief Marketing Officer at Whittakers, Mike Walton, Executive Director for Consumer and Business Intelligence at Nielsen in Australia, Melanie Brown, owner of UK business The New Zealand Cellar, and Prof Gerhard Pietersen from South Africa to name a few.
Reputation will be the key theme throughout the conference and how it relates to different aspects of grape growing, wine making, and brand marketing, will be the focus. The findings of the six-year Virus Elimination Programme will be explored, there will be discussion around resource management, and insights into the science as well as market perceptions of lower alcohol and lower calorie wines stemming from the PGP: Lifestyle Wines Programme will be shared. Sessions on breaking through a crowded market with the aids of social media and online retail, as well as the importance of building and maintaining a reputation in China is likely to have many talking. Where to in terms of GIs and how they might be perceived by international markets is another hot topic to be discussed.
Following on from the success of last year, a number of wine tastings will feature in
the Conference programme, including flights of international ‘iconic’ wines, hosted by Bob Campbell MW.
This year’s motivational speaker entrepreneur and magician, Vinh Giang will conclude the conference.
The Romeo Bragato Conference will take place at the Pettigrew Green Arena, Hawke’s Bay, from 26-28 August.
For more information and to register online go to: