Open doors
As wineries enter the spring season, many opening cellar doors after a period of Covid-19 closure, the mood appears one of cautious optimism.
Gibbston's Kinross won the inaugural 2024 Qualmark New Zealand Wine Tourism Award, presented at the Altogether Unique 2024 industry celebration dinner in Wellington in late August.
The Central Otago winery, bistro, cellar door and accommodation provider showcases the wines of Kinross, Coal Pit, Hawkshead, Valli, High Garden, and Wild Irishman, with an array of in-depth experiences that celebrate Central Otago.
Qualmark General Manager Steven Dixon says the Qualmark award gives special attention to vineyards that offer sustainable tourism experiences, with consideration of their impact on the environment and people.
The judges were impressed by Kinross's improved offerings, including engaging cultural advisors to craft tailored experiences that cater to a range of diverse markets, including Asian and American guests.
They also recognised the inclusion of disabled access across all venues, including accommodation rooms, the adoption of Destination Queenstown's 2030 carbon zero goal, and the dedication to staff wellbeing, with the likes of free staff lunches, leadership development and a life skills training programme.
The Landing Wines from the Bay of Islands and Wrights Vineyard and Winery from Gisborne also made it to the final round.
Judge Stephanie Holmes, Lifestyle and Travel Editor for New Zealand Herald, says the three finalists demonstrated excellence across the judging criteria.
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