Telling the story of wool is one of the keys to its resurgence as the global fibre of choice, according to NZ grower owned company Wools of New Zealand.

Investment in technology and assurance programmes led to Wools of New Zealand (WNZ) becoming the supplier for a new Marks and Spencer (M&S) clothing range, says Rosstan Mazey, WNZ chief executive.

The Wool Summit had an air of collaboration and an understanding of the need to consolidate the industry, says Wools of New Zealand chairman Mark Shadbolt.

Wools of New Zealand (WNZ) has posted its first after-tax profit of $1.48 million for the year ending June 2016, but former chief executive Ross Townshend is keeping up the pressure.

Wools of New Zealand (WNZ) is using world-leading traceability technology from Oritain, Dunedin, to strengthen the credibility and integrity of its products and combat unethical behaviour.

A giant 1,018m² rug made with more than 3,000kg of pure New Zealand wool is headed for the Guinness Book of Records as the largest single-piece rug ever made.

WE SHOULD give thanks for those fearless souls who still believe they can save the strong-wool industry. As those who have gone before have found, the path to this salvation can be unforgiving.