Quid prod quo?
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Wools of New Zealand has signed a partnership agreement with a leading Chinese manufacturer as the company looks to further grow demand in China and globally.
Chinese textile company Saibosi has partnered with Wools of New Zealand to put the 'farm to floor' story of New Zealand wool rugs on screen for its customers.
Wools of New Zealand will soon launch the international version of an online global wool marketplace designed to bring farmers and manufacturers closer together.
Farmer-owned wool fibre and carpet producer Wools of New Zealand hopes that its new partnership with a major Chinese carpet and rug manufacturer will help combat counterfeiters in the global market and highlight the prestige of New Zealand wool to Chinese consumers.
Wools of New Zealand has signed an agreement with leading Chinese rug and manufacturer Yangxin Ruixin Group for the company to use Wools of New Zealand branding on its products.
Wools of New Zealand says it has chosen to partner with the Asthma and Respiratory Foundation NZ in an effort to educate Kiwis around the health benefits of wool carpets.
Beef + Lamb New Zealand (B+LNZ) says it’s backing the country’s sheep farmers by choosing wool tiles to carpet its Wellington office.
A year down the track after joining forces with Primary Wool Co-operative, Wools of New Zealand (WNZ) describes the merger as a success.
Wools of New Zealand has launched its first showroom in Christchurch as part of the Home Ideas Centre, a design space showcasing businesses thriving in New Zealand’s building industry.
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