Silly Season
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Despite a late and unfavourable start, this year’s strawberry crop is expected to be bountiful for producer and consumer alike.
Whether overseas casual workers arrive in time to make a difference for this year’s strawberry season is the big question, says Strawberry Growers NZ’s (SGNZ) chairman Anthony Rakich.
Three generations of Anthony Rakich’s family have been growing strawberries in West Auckland, using the traditional methods for at least 90 years.
It will take between six to eight months for commercial growers in the Horowhenua region to fully recover from the disastrous heavy rains that hit the region in the weeks leading up to Christmas.
Fruit and vegetable prices increased almost 9% in the year ending December 2020, boosting overall food price inflation to 2.9%, Stats NZ announced today.
Strawberry prices fell 43% in November 2020 as Covid-19 border restrictions reduced exports, Stats NZ said.
Local horticulture company T&G Fresh has teamed up with one of the world’s leading strawberry breeding companies to provide New Zealanders with year-round strawberries.
A levy will help modernise the $35 million strawberry industry, says Michael Ahern, executive manager of Strawberry Growers NZ Inc.
New Zealand strawberry growers say there is no evidence to suggest any connection to the food safety scare engulfing Australian growers.

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