For many, the National Agricultural Fieldays is about the hard sell, the order book, the new lead, the prospect of a deal of a lifetime. It’s about striking that special relationship between a willing buyer and a willing seller.

The primary sector is forecast for a bumper year ahead after some challenging past seasons of wet conditions, earthquakes, cyclones, and volatile global commodity prices.

Zespri chief executive Lain Jager is the Ravensdown Agricultural Communicator of the Year.

In a first for the Agricultural Fieldays, New Zealand company BioBrew is showcasing CalfBrew, a live animal probiotic.

As the New Zealand Agricultural Fieldays gets underway this week the chief executive of the organisation running it says there is optimism in the dairy sector.

Fertiliser co-op Ravensdown this week paid out an interim rebate of $20/tonne to farmer shareholders.

The New Zealand Agricultural Fieldays will have a greater focus on sustainability this year, says chief executive Peter Nation.

Rural health will be a new feature of this year’s Fieldays.

Rural service provider Farmlands has become a major sponsor of the National Fieldays.

The NZ National Fieldays Society has a new president.