Displaying items by tag: CHARLOTTE READ

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Taking NZ wine to the world: Bringing the world to NZ wine

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Since our last Marketing Place the New Zealand Winegrowers (NZW) Blind Tasting has become another casualty of Covid-19 postponements.

It's more important than ever that New Zealand wine stays front of mind for trade and media around the world, says New Zealand Winegrowers General Manager Marketing Charlotte Read.

Awareness and perception of 'Brand New Zealand' has never been stronger, according to the 2021 New Zealand Winegrowers Annual Report.

We have just kicked off the new financial year and shared our plans for the next 12 months.

New Zealand’s Made with Care campaign is capitalising on the ‘homebody economy’ in the United States, says New Zealand Winegrowers General Manager Marketing Charlotte Read.