From the CEO: Our Good Reputation
OPINION: Harvest begins, and almost immediately we start to get media enquiries about how the vintage is going and whether it…
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Since our last Marketing Place the New Zealand Winegrowers (NZW) Blind Tasting has become another casualty of Covid-19 postponements.
It's more important than ever that New Zealand wine stays front of mind for trade and media around the world, says New Zealand Winegrowers General Manager Marketing Charlotte Read.
Awareness and perception of 'Brand New Zealand' has never been stronger, according to the 2021 New Zealand Winegrowers Annual Report.
New Zealand’s Made with Care campaign is capitalising on the ‘homebody economy’ in the United States, says New Zealand Winegrowers General Manager Marketing Charlotte Read.
OPINION: Harvest begins, and almost immediately we start to get media enquiries about how the vintage is going and whether it…
OPINION: Rachael Cook is the smiling grape grower on this month’s cover, tending vines on the miniscule, beautiful and dream-driven vineyard…
New Zealand wine enthusiasts have a deepening understanding and growing appreciation of sparkling wine, says Mel Skinner, Chair of Méthode Marlborough…
One of the biggest mistakes wine marketers make is in assuming consumers are as passionate and knowledgeable about wine as…
Taking two sustainability awards at two events on a single evening felt like "true recognition" of the work Lawson's Dry…