"Oh, you'd be warm," grinned one not-so-young visitor to the recent Golden Fleece Exhibition at Oxford, as he viewed a display of a couple of woollen funeral caskets.

State farmer Landcorp says it has a strategy to lift its profitability and return to shareholders.

Dairy Woman of the Year Rebecca Keoghan loves governance and strategy and has worked her way into that in the last couple of years.

New Zealand special agricultural trade envoy Mike Petersen says NZ desperately needs to develop a new primary sector story to help sell its products to the world.

Tractors, luv 'em or hate them, one thing's for sure, life in the vineyard would be hard without them.

Quality New Zealand wool will feature in upmarket homes and offices across the Tasman.

Providing a story about your brand that resonates with consumers is vitally important these days.

"It's a sadness, but many things in life are sad," said Bill Spence on the news that the original Matua Valley winery is to be closed after vintage 2016.

It's hot, it's dry and these farmers are sucking in lungfuls of dust from every passing vehicle, but they don't care, they're on a mission for all farmers.

Foraging, hunting and food will have as much resonance as wine when Brent Marris has completed his project at Leefield Station in Marlborough.