Developed by Meat & Livestock Australia (MLA), it provides cattle, sheep and goat producers with livestock market information in one convenient location where they need it most.
The ‘MLA market information’ app enables producers to keep up with news and market intelligence in the beef, sheep and goat industries.
MLA collects and sends domestic and international market data relevant to the Australian livestock industry, which MLA chief economist Tim McRae says is a driving factor in the app’s creation.
“MLA is the largest supplier of market information for the Australian cattle, sheep and goat industries. We provide reports on price indicators from 90 livestock markets, as well as market analysis services, forward projections and detailed data on international trade flows,” says McRae.
“The app will place all these resources into the hands of producers. They can customise searches for market reports specific to region, detailing price, supply and quality and buyer information.
“Producers often don’t have spare time to spend in front of a computer, so this app is designed for them to connect from wherever they are.”
Producers’ day-to-day business decisionmaking is in view, McRae says. “They can access national indicators, feeder cattle, slaughter levels, over-the-hooks, skins and wholesale meat markets and read market analysis of Australia’s key livestock and export meat markets.”
