Tuesday, 17 April 2012 14:16

A2 milk moves in UK

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BRITAIN'S BIGGEST fresh milk supplier, Robert Wiseman Dairies, is offering the equivalent of a 5c/L premium for A2 milk.

The firm, which in November announced a joint venture with A2 Corporation, says it has tested at least 8000 cows and begun building an A2 milk supply pool in the north-west of England's Midlands, and in North Wales.

The premium is a 9% mark-up on Wiseman's current standard farmgate milk price of 28.43 pence/L, with conversion incentives and free A2 DNA-testing offered.

Sean Uprichard, chief executive of a2 Milk (UK), says the aim is to launch a2 Milk there later this year, targeting "the growing market of people with a perceived intolerance to milk and who don't currently consume cow milk.

"Results so far suggest most [UK] herds have about a third of cows with the A2 beta Casein protein which is required for a2 Milk, and we will work with farmers to help find the best solution to either convert their herd to solely A2 cows or segregate the A2 milk and offer appropriate financial assistance."

RWD says a2 Milk is one of the fastest growing grocery lines in Australia with at least 2% of the fresh milk market by volume. People who have self-diagnosed intolerance of milk but are not medically diagnosed lactose intolerant find their symptoms improved or completely alleviated by drinking a2 Milk, it adds.

RWD procures, processes and distributes almost a third of all fresh milk consumed in Britain. Earlier this year it was bought by non-listed German dairy giant Muller and is now a wholly owned subsidiary of Müller Dairy (UK).

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