John Deere launches Harvest Profit in NZ & Australia
Recently released in Australia and New Zealand by John Deere, a unique new software platform offers near real time profitability monitoring across crops and individual paddocks.
The programme allows up front savings on the purchase of machinery by asking users to pay for technology they see as most impactful for their unique farming operation.
Through the program, farmers will also be able to ensure machines have the most up-to-date technology, without the need to purchase new equipment, and retrofit legacy machines with tech that brings them in line with modern requirements.
Farmers without JD equipment can also opt into Precision Essentials to introduce leading tech to any machine.
John Deere ANZ production and precision ag marketing manager Royce Bell said the programme was driven by a commitment to make technology more affordable, by lowering upfront costs; accessible, by ensuring customers select only the tech they need; and adaptable, by allowing farmers to scale up or down as their operation demands.
“Precision Essentials really changes the way that farmers can think about the feasibility of implementing PA technologies and how often they can upgrade to better systems,” Bell said.
“Our goal is to help farmers, regardless of farm size, crop or livestock operation, incorporate the PA technology that’s right for their farm.
By offering a choice of buying everything upfront, as is the norm today, or alternatively purchasing Precision Essentials, customers can tailor to their own operation at a lower initial cost.
“New licensing options also provide customers newer to precision ag technology the opportunity to try a technology and then expand as it fits their farm.”
Rolled out for the first time in the US last year, the system has become popular across all types of farming operations and commodity types.
Farmers are said to be rewarded with lower entry cost on their PA core hardware, via The Precision Essential package which comprises a Precision Essentials Hardware Kit comprising G5 or G5PLUS Display, StarFire 7500 Receiver and JDLink M or R Modem, alongside a choice of four renewable software licenses that encompass singular or combined versions of AutoTrac, Section Control and RowSense, SF-RTK , AutoTrac Turn Automation, AutoPath, In-field Data Sharing, Satellite Maps and Machine Sync.
Customers will be able to incorporate all the software updates that come with the G5 family and G5 Advanced package and with the option to upgrade any licence at any point during the year.
“We’ve given a lot of thought as to how we can tackle the challenge of improving uptake of innovation and the reality is that many farmers only use the elements of the technology they most need, or are most comfortable with, or is most affordable,” Bell said.
“Every farmer is at a different point on the PA journey, and for Australian and New Zealand agriculture to realise its full potential, it’s important that new pathways are provided for.”
