Meet the best bull in the world

Although not ‘in the flesh’, Howies Checkpoint will be a key feature of the site. Marketing manager Blair Hoad says the site naturally fits the overall theme of Fieldays – ‘The changing face of farming’. 

“LIC is dedicated to moving with the times and leading the way through the changing face of farming with innovative solutions for our farmers that make their job easier and make their operation more productive, profitable and sustainable. 

“With members and customers throughout New Zealand, LIC’s products and services help them to extract the full potential from their animals and land, and the National Fieldays is a great opportunity for us to pull them all together and put them on display. 

“We’re encouraging all our members and customers to come see us and learn about how LIC can help them to farm smarter and easier.” 

Hoad says staff who live and breathe the products every day are looking forward to meeting with farmers, providing live demonstrations and talking about the product they live and breathe every day. 

LIC directors, customer relationship managers (CRMS) and Shareholder Council members are also attending.
Also on show on the LIC site: 

New tools in MINDA including land and feed, milk and young stock weights. 

New reproductive solutions. 

New NAIT functionality in Minda. 

New Protrack drafter system with remote draft scheduling. 

FarmWise consultancy.

GeneMark DNA parentage and BVD testing.

www.lic.co.nz