Massey Ferguson 5M Series Gains Ground in NZ’s 95–145hp Utility Tractor Market
Since its official release to the New Zealand market in July 2025, the Massey Ferguson 5M Series has steadily solidified its position.
With grounds almost booked to capacity and exhibitors coming from as far afield as Australia, the organisers predict something for everybody at Northland's biggest annual outdoor event.
About 90% of the sites were booked by last December, says event coordinator Meagan Edmonds. And there are lots of interesting products on offer.
North Auckland automotive dealership Winger motors will attend for the first time. General sales manager Jason MacDonald sees it is a great way to present buyers with never-before-seen 2016 Chrysler Jeeps and Dodge SUVs and commercial vehicles.
The event's reach made the decision to attend a no-brainer, he says. "We have just taken over New Zealand's northernmost franchise for Jeep and the field days will connect us with a wide range of customers."
Another company looking to re-enter the Northland market is Worldwide Sires.
General manager Hank Lina says the company has rebranded and is on target to offer farmers a source of genetic material free from the potential of inbreeding.
"We are able to draw on the widest range of genetic material in the world so there is no chance for any inbreeding with the herd," Lina explains "We're looking forward to getting into Northland."
Farmers looking for larger equipment will have plenty to choose from: new Massey Ferguson and Kubota tractors will be on show.
AGCO New Zealand manager Peter Scott plans to show the 90-100hp Massey Ferguson 5700 range of tractors. He expects the non-cab range to be popular due to its specifications and value for money.
"This combination will appeal to customers looking for a tractor loader package with good hydraulic performance, ample power and ease of use," he says.
Free parking is available close to the showground and regular public transport runs to and from.
