Wednesday, 14 February 2024 07:55

Limmer signs off from SFF

Written by  David Anderson
Simon Limmer Simon Limmer

Silver Fern Farms chief executive Simon Limmer has signed off after six years at the helm of the meat processor and exporter optimistic about the future of New Zealand red meat.

"Current conditions provide a clear reminder that we are still exposed to global cycles and other challenges," he told suppliers in his final newsletter. "However, I am optimistic that our strategy is the right one and we have the momentum and capability to ensure a prosperous future."

Limmer said he'd spent his final week at the company in Shanghai, alongside incoming chief executive Dan Boulton.

"This is a reminder of the opportunities and challenges that incredible markets such as China present to us," he told suppliers. "We will need to earn the rewards on offer by being better connected, agile and creative if we are to deliver to the expectations of a discerning customer who is spoiled for choice."

Limmer claims that the 'nature positive promise' has positioned the Silver Fern Farms brand as a global leader, catching the attention of consumers around the world. However, he concedes this also imposes an ongoing expectation of continuous improvement and integrity beyond reproach.

"We will always be confronted by an ever-changing set of uncontrollable," Limmer added. "Economics, market trends, trade access, logistics, or the weather, all continue to throw curve balls at us, without wanting to reference a regulatory environment which is uncertain and imposing at best."

Limmer says the NZ red meat has enjoyed some tailwinds over the past few years.

"But the volatility remains and challenges still lie ahead as current conditions remind us."

Limmer told suppliers that incoming chief executive Dan Boulton will keep SFF progressing.

"His knowledge of our industry and determination to drive the business forward is clear."

Limmer paid tribute to both the farmer suppliers and workers at SFF saying the greatest privilege in his job was to work alongside some incredibly passionate and progressive people.

"New Zealand farming systems are the best in the world and continue to respond to those ongoing challenges, setting the reference for others," he added. "Consumers will always place real value on the goodness we create from the farms the world needs."

More like this

Innovators need to step up

OPINION: Collaboration between farmers and industry innovators will be at the heart of helping New Zealand’s red meat sector move forward from one of its toughest years since the Global Financial Crisis.

Well done Kotahi!

OPINION: Fonterra's decision to join forces with other primary sector exporters and launch a supply chain collaboration, Kotahi, is paying huge dividends.

SFF joins the slaughter

Meat processor and exporter Silver Fern Farms Ltd has joined fellow South Island-based meat company Alliance Group in reporting a big loss for the past year.

Shipping crisis deepens

The shipping crisis caused by Houthi rebel attacks in the Red Sea and problems with a lack of water in the Panama Canal appears to be deepening by the day.


Farmers back ACT MP's bill

ACT MP and Northland dairy farmer Mark Cameron is lodging a new member’s bill that would prevent regional and district councils from regulating greenhouse gas emissions.

Calls for more support for vets, nurses

The animal health sector needs to change to keep up with the times, according to the discussion at a breakfast event hosted by Boehringer Ingelheim at the NZ Vet Association and NZ Veterinary Nursing Association conference in Christchurch recently.


Govt unveils climate strategy

The Government has launched its new Climate Strategy, which it says is a comprehensive and ambitious plan to reduce the…

Machinery & Products

More efficient jumbo wagons

In a move that will be welcomed by many, Austrian manufacturer Pottinger appears to be following a trend of bringing…

Fieldays' top young innovator

Growing up on a South Waikato sheep and beef farm, Penny Ranger has firsthand experience on the day-to-day challenges.

Claas completes 500,000th machine

Claas is celebrating half a million combine harvesters built since 1936, marking the occasion by building anniversary machines from the…

Donated tractors welcome news

When Cyclone Gabrielle hit in February 2023, it left an estimated $13.5 billion worth of damage across New Zealand.

» Latest Print Issues Online

The Hound

Fieldays focused

OPINION: Your old mate had a wee crack at Fieldays recently for the perception it was more focused on quantity…

'Woke madness'

OPINION: Real estate agent Janet Dickson's court case, following her refusal to complete a compulsory Māori culture course, is being watched…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter