Red meat's China push
The red meat sector is launching a new campaign to lure Chinese consumers to New Zealand grass-fed beef and lamb.
This is what Primary Industries Minister Nathan Guy believes after he led a business delegation there and met with the country’s new government. The next step is for officials to get together soon and hold the tenth round of negotiations.
The agricultural trade target in India is premium food and beverage to the growing 300 million middle class. There are also opportunities in sharing New Zealand expertise and technology.
“We have been negotiating a free trade agreement since 2011 and we’ve had nine rounds of discussion,” Guy told Rural News. “The tenth round has taken too long to get organised. I met my counterpart, agriculture minister (Radha Mohan) Singh, and we had a constructive meeting. He is keen to see the FTA advanced.”
Since recent elections the new government seems to have renewed enthusiasm for trade, he says.
“The tenth round looks like looking progressing very soon and there seems to be an appetite to get on with it. This market has huge potential, they know New Zealand, they like New Zealanders and they like our products and we will keep pushing hard to land a comprehensive FTA.”
India has a population of 1.2b population with 300 million middle class and growing. Half the population is under 25 years. Two-way trade between the countries is $1.1 billion and both countries acknowledge we should be doing more, says Guy.
“We have a strong historical connection to India. We have a commonwealth history and 155,000 Indians living in New Zealand, very much part of our culture. There are 35,000 visitors from India to New Zealand a year.”
Wood and coal are our main exports and there is opportunity to do more in food and beverage and in services. Some kiwifruit, apples and avocados are already going into India, although with high tariffs, so Guy says an objective would be eventual tariff removal.
Frozen lamb is also being exported through Quality New Zealand. “The opportunities are for premium quality New Zealand products so lamb is going in there frozen, but ultimately it would be going in chilled. We need to work on an open skies agreement with Air India and Air New Zealand.”
“Then there’s our IT, technology, processing and equipment, and we can further partner with India on refrigeration, post-harvest handling facilities and other technology.”
Dairy is challenging because India is the world’s biggest producer – 70 million farmers with on average two-three cows each – but also an opportunity because they are also the largest consumers.
“As their population grows they will need food imports, so that’s where NZ has an opportunity to pitch at the premium market.”
