Wednesday, 13 January 2021 08:55

Gone Fishing

Written by  Staff Reporters
Peter Reidie. Peter Reidie.

Late last year, Farmlands chief executive Peter Reidie announced he’d resigned to take on a new job heading up Sanfords – New Zealand’s largest fishing company.

Reidie had at been at the helm of the rural co-operative for five years.

“During his five years as CEO of Farmlands, Peter has led the business through very significant change,” chair Rob Hewett said.

“Peter’s task when he came on board as chief executive was to complete the merger of two very different rural services co-operatives, not just into one ‘Farmlands’ culture but into a business that could effectively leverage its scale as a rural supplies and advisory company with a true national footprint.”

Hewett added that during his time at the rural co-op, Reidie had initiated major change in the company.

“He exited three non-core businesses in real estate, finance and livestock. He led Farmlands’ massive three-year business transformation programme, designed to consolidate all the co-op’s legacy IT systems into one,” Hewett said.

“Under his leadership we have also been kept profitable in what has probably been our most challenging year. He leaves Farmlands in a good place, poised to be an increasingly powerful contributor to the success of the New Zealand primary sector.”

Hewett says the Farmlands board will work through a replacement for Reidie early in 2021.

More like this

New CE settles in

Farmlands' new chief executive says that agriculture is the “heartbeat of New Zealand”.

'Work with us through Covid'

Farmlands new chief executive says she is going back to the basics for the short-term, which includes a focus on keeping employees safe and engaged through the Covid-19 pandemic.

National

Machinery & Products

New features on Case IH Optum

The latest Case IH Optum AFS Connect range features a new cab, interior and connectivity package designed to benefit both…

Sustainable battens and outriggers

A Christchurch based business has designed, developed, manufactured and released a modern alternative to the traditional wooden fencing batten.

» The RNG Weather Report

» Latest Print Issues Online

The Hound

No bull!

OPINION: Your canine crusader has had a wee bit of feedback about the new gender and sexual identity change being…

Tainted?

OPINION: This old mutt has questioned before the objectivity of research produced by Landcare Research on regenerative agriculture (RA).

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter