Expert Says Fonterra Backing Current Strategy With New CEO Appointment
The appointment of Richard Allen as Fonterra's new chief executive signals execution, not strategy, according to agribusiness expert Dr Nic Lees.
Wilson says the cooperative's board had already planned to visit China in early September for directors to meet with Fonterra staff and stakeholders, and view progress on Fonterra's farming hub in Yutian.
"Now that it has been confirmed that there was no Clostridium botulinum in our whey protein concentrate, we need to address any remaining concerns our stakeholders in China might have.
"The feedback we have been getting is that people believe we did the right thing in initiating the precautionary recall, but at the same time we want to provide every assurance about our food safety and quality systems and processes.
"The visit provides an important opportunity to help rebuild trust and respect for Fonterra and New Zealand dairy products and confirm our commitment to supporting the Chinese dairy industry," says Wilson.
