Monday, 21 December 2020 08:25

Farmers encouraged to 'Meat the Need' this Christmas

Written by  Staff Reporters
Beef + Lamb New Zealand is encouraging farmers to donate to the Meat the Need initiative. Beef + Lamb New Zealand is encouraging farmers to donate to the Meat the Need initiative.

Beef + Lamb New Zealand (B+LNZ) is encouraging farmers to donate to the Meat the Need initiative.

B+LNZ’s chief executive officer Sam McIvor says the impact of the Covid-19 pandemic has made 2020 a particularly tough year for many people and Meat the Need allows individual farmers to make a meaningful difference to people’s lives.

“This is a fantastic opportunity, as it allows our industry to support and nourish the more vulnerable members of our community with our nutrient-rich, healthy, grass-fed red meat,” he said.

Meat the Need is the brainchild of South Island farmers Wayne Langford and Siobhan O’Malley and the initiative has garnered support from B+LNZ, DairyNZ and the Ministry for Primary Industries (MPI) who provided funding through its Sustainable Food and Fibre Futures Fund.

Through Meat the Need, farmers supply livestock to meat processor Silver Fern Farms who then provides the equivalent weight in mince in 500gram packages to nominated community organisations at regular intervals.

The Salvation Army is one of the community organisations benefiting from the initiative.

Vikki Stevenson, divisional director for community ministries for The Salvation Army’s southern division says that before Meat the Need came along, they had minimal meat to give out in their food parcels.

“Now they are supplying us monthly based on our numbers and it’s fantastic,” she said.

She says many of the Salvation Army’s clients find it exciting to receive meat in their food parcels as for many, meat makes the meal complete.

“I love seeing the excitement it brings to their face. It is also encouraging for us to know we are providing some nutrition.”

More like this

RMA amendments 'will be a relief to farmers'

The Government’s announcement that a Bill to amend the Resource Management Act (RMA) could be introduced in Parliament next month will be a relief to farmers, says Beef + Lamb New Zealand (B+LNZ).

Winning back farmer trust

One year into her role as Beef + Lamb New Zealand chair, Kate Acland is continuing to work hard and win back farmer trust.

Featured

Vaccinate against new lepto strain

A vet is calling for all animals to be vaccinated against a new strain of leptospirosis (lepto) discovered on New Zealand dairy farms in recent years.

Funding boost for red meat

Two major red meat sector projects are getting up to a combined $1.7 million in funding from the New Zealand Meat Board (NZMB).

Otago's supreme winner

Angus Barr and Tara Dwyer of The Wandle, Lone Star Farms in Strath Taieri have been named the Regional Supreme Winners at the Otago Ballance Farm Environment Awards in Dunedin.

Editorial: Wake up Wellington

OPINION: The distress that the politicians and bureaucrats are causing to the people of Wairoa and the wider Tairāwhiti is unforgivable.

TV series to combat food waste

Rural banker Rabobank is partnering with Food Rescue Kitchen on a new TV series which airs this weekend that aims to shine a light on the real and growing issues of food waste, food poverty and social isolation in New Zealand.

National

Machinery & Products

PM opens new Power Farming facility

Morrinsville based Power Farming Group has launched a flagship New Zealand facility in partnership with global construction manufacturer JCB Construction.

AGTEK and ARGO part ways

After 12 years of representing the Landini and McCormick brands in New Zealand, Bay of Plenty-based AGTEK and the brands’…

100 years of Farmall Tractors

Returning after an enforced break, the Wheat and Wheels Rally will take place on the Lauriston -Barhill Road, North-East of…

» Latest Print Issues Online

The Hound

Cut with care

OPINION: The new government has clearly signalled big cuts across the public service.

Bubble burst!

OPINION: Your canine crusader is not surprised by the recent news that New Zealand plant-based ‘fake meat’ business is in…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter