Grass-fed red meat campaign targets wealthy Chinese consumers
An eight million dollar, three year campaign to get wealthy Chinese to buy New Zealand beef and lamb is now underway.
The Government has expanded the medium-scale adverse event classification to cover the Canterbury and Otago regions.
Last week, Agriculture Minister Todd McClay announced the medium-scale adverse event would cover the Marlborough, Nelson, and Tasman districts.
With today’s announcement comes further support for farmers and growers, including tax relief. It also enables the Ministry for Social Development (MSD) to consider Rural Assistance Payments.
“I have made this decision to unlock additional support for farmers and growers across the Canterbury and Otago regions as the intense dry spell persists and looks unlikely to improve in the short-term,” McClay says.
Earlier this week, McClay met with farmers in South Marlborough to see conditions on the ground first-hand.
“They told me the classification makes a difference, enabling them to access further support,” he says.
The extension unlocks up to $70,000 for Rural Support Trusts in North, Mid, and South Canterbury and Otago to facilitate community and one-on-one support for affected farmers and growers.
This is on top of $20,000 allocated to the Top of the South Rural Support Trust last month in an effort to ensure early support was available.
Rural Communities Minister Mark Patterson has also visited the affected regions recently, meeting with farmers, growers, and sector groups to discuss the challenging weather conditions.
“The dry conditions have affected some fodder crop yields and farmers have already been feeding out winter supplementary feed to livestock,” Patterson says.
He says rain over the weekend in parts of Canterbury and Otago did not deliver any significant relief to parched soils.
“The Ministry for Primary Industries (MPI) has been working with sector groups, regional bodies, and farmers to prepare for El Niño since its arrival last year; and continue to monitor the situation to determine where additional support is needed,” Patterson says.
Farmers and growers who require support are encouraged to contact their local Rural Support Trust on 0800 787 254.
Prime Minister Christopher Luxon says the relationship between New Zealand and the US will remain strong and enduring irrespective of changing administrations.
More than 200 people turned out on Thursday, November 21 to see what progress has been made on one of NZ's biggest and most comprehensive agriculture research programmes on regenerative agriculture.
The a2 Milk Company (a2MC) says securing more China label registrations and developing its own nutritional manufacturing capability are high on its agenda.
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As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make an early November dash to Bologna to the 46th EIMA exhibition.
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