Blank Canvas rides white wine wave as New Zealand wine sales soar in China
If you find a new consumer in a developed wine market, you are taking them from someone else, says Blank Canvas co-founder Sophie Parker-Thomson MW.
Addressing 200 farmers and rural professionals at Whangarei on November 26, Moynihan told the audience the soft landing predicted by the bank last year had turned into a quick price slide – largely due to events in the two economic powerhouses.
Late November 2013, Moynihan predicted a fall in global dairy prices, pointing to bumper grain harvests after significant droughts in the US and Europe and scrapped production caps in the EU.
Farmers in the ‘big-seven’ dairy export countries – the European Union, US, New Zealand, Australia, Argentina, Brazil and Uruguay – boosted production by a whopping 5.2% in the first half of this year. And while that fell below a 4% increase by the second half of the year, it wasn’t enough to stop falling prices.
Moynihan says New Zealand farmgate prices fell from 60 US cents/L at the end of the season to 35 US cents/L last month, while some European producers’ payouts went from 60 US cents/L to 45 cents/L during the same period. Economists had predicted this price drop but expected an evening-out in the short to medium term. But events in China and Russia threw a spanner in the works.
The China buying frenzy of the last two years ended when Chinese buyers discovered that not only had they overstocked on milkpowder, but their competitors had too.
Moynihan says though the China market may be perceived as highly organised, in fact it is highly competitive – competing buyers don’t share inventory levels – which sometimes results in anomalies like the one seen in dairy products. She says they will eventually get through the stockpile – it’s just a matter of time.
While internal difficulties were China’s undoing, global matters are the cause of blockages in Russia. In August Russia imposed sanctions on all dairy products from the European Union, US, Canada, Norway and Australia, after the row over the Ukraine worsened.
Moynihan expects prices to start levelling towards improvement by 2016. This view is shared by other industry players who predict the 2014-15 season could be a difficult one for farmers.
