increase font size
FONTERRA FARMERS bought at least 100,000 posts in one week as part of their effort to reach the co-op’s stock exclusion goal.
A fencing products promotion last month by Fonterra and its subsidiary RD1 Ltd has been dubbed a great success.
RD1 managing director Jason Minkhorst says about 2500 suppliers bought in.
“We we sold over 100,000 posts,” he told Rural News. “More was spent during the one week of the promotion than we could expect in store sales in a month; suppliers really responded to the offer.
“We’ve also got a clearer idea about regional product variations and will incorporate this knowledge into our national fencing campaigns.”
Fonterra in June 2012 launched a waterway management scheme requiring that farmers, under their supply contracts, by December 1, 2013 exclude stock from waterways by permanent fencing or planting.
Fonterra’s director global sustainability, Bruce Donnison, says the promotion is one way of helping farmers to achieve this.
“Protecting New Zealand’s waterways is important to everyone in our cooperative and we need to work together to make a difference.
“We know our farmers are working hard to make changes on-farm, but we also know there are big costs involved. We want to do what we can to get behind our farmers and support the work being done.”
The promotion included 50% off the price of fencing supplies, zero interest for three months on all fencing products, and free wire with all purchases over $1000. Barbecues were held at RD1 stores around the country during the promotion.
Minkhorst says farmers enjoyed getting off-farm and catching up with neighbours, and supplier feedback suggested that having Fonterra field representatives and RD1 staff together at one time was helpful, especially for farmers yet to finish their exclusion fencing.
“They now have a clear understanding of what they need product wise and the best approach for their particular property.”
Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.
OPINION: Farmer shareholders of two of New Zealand's largest co-operatives have an important decision to make this month and what they decide could change the landscape of the dairy and meat sectors in New Zealand.
OPINION: As CEO of the Dairy Board in the 1980s I was fortunate to work with a team of experienced and capable executives who made most of the brand investments that created the international consumer business Fonterra inherited. Soprole in Chile was the largest, but there were more than 20 countries where consumer marketing companies were established and Anchor and other brands were successfully launched.
Fonterra has delivered a fifth straight year of record organic milk price for farmer suppliers.
Fonterra says favourable weather conditions supporting pasture growth is boosting milk production.
Like many manufacturers around the world, European agricultural machinery and tractor manufacturers are currently operating in a difficult market environment. But they are heading to the world’s largest agricultural machinery event in Hanover next month with a degree of cautious optimism.
Established in 2021, the John Deere Technician of the Year Awards champion the important contribution parts and service technicians make to the Australian and New Zealand agriculture, construction and forestry industries.
Beef + Lamb New Zealand (B+LNZ) is calling on farmers from all regions to take part in the final season of the Sheep Poo Study aiming to build a clearer picture of how facial eczema (FE) affects farms across New Zealand.
New Zealand is closer to eradicating bovine TB than ever before, but possums remain a threat, says Beef + Lamb New Zealand.
Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.
The ACT Party says media reports that global dairy giant Nestle has withdrawn from the Dairy Methane Action Alliance shows why New Zealand needs to rethink its approach to climate.
OPINION: Ageing lefty Chris Trotter reckons that the decision to delay recognition of Palestinian statehood is more than just a fit…
OPINION: A mate of yours truly recently met someone at a BBQ who works at a big consulting firm who spent…
