Wednesday, 11 May 2022 08:25

Future peachy for NZ kiwifruit

Written by  David Anderson
Prospects for the NZ kiwifruit sector remain strong due to expanding kiwifruit consumption in Asia, the EU and the US. Prospects for the NZ kiwifruit sector remain strong due to expanding kiwifruit consumption in Asia, the EU and the US.

A recent global report says the outlook for the NZ kiwifruit sector remains strong due to expanding kiwifruit consumption in Asia, the EU and the US.

According to the Rabobank report, No red light for green and yellow kiwifruit, global kiwifruit production reached four million metric tons in 2021 - a three year high, but still below the record figures of 2018.

"Led by China, which accounts for more than 50% of global supply, kiwifruit production has remained somewhat stable. But that doesn't mean changes are not occurring," report author, Rabobank senior fresh produce analyst David Magana says.

However, Magana explains that if China is removed from these production figures, since almost all of its supply goes into the domestic market, then there are five main producing countries - New Zealand, Italy, Greece, Iran and Chile.

"New Zealand is leading in production due to increased acreage, and (excluding China) now represents 33% of total global production, up from 24% in 2012."

Off the back of this production increase, Magana says New Zealand solidified its position as the world's largest exporter of kiwifruit in 2021.

"New Zealand kiwifruit exports reached a record figure of 647,700 metric last year, 13% more than 2020. Exports out of Italy were down in 2021, while volumes from Iran, Greece and Chile remained stable," he explains.

"About 88% of New Zealand kiwifruit exports went to Europe and Asia in 2021, with Asia predominantly importing the golden kiwifruit (60%) while Europe primarily imports the green variety (50%)."

Since 2020, New Zealand exports of golden (yellow) kiwifruit have surpassed Hayward (green) exports in volume.

"We expect to see this trend continue in the medium-term, given planted area of Hayward is declining, while increasing for yellow varieties," Magana says.

"A further opportunity for the New Zealand industry, is the launch of Zespri's new Ruby Red variety, which is set to enter the market in the 2022 season," he adds. "We're confident this variety will find a niche in the Asian market due to its red pulp and berry taste."

With consumption of kiwifruit expanding in Europe and Asia as well as the US, Magana believes the prospects for New Zealand's kiwifruit sector remain strong. However, he warns that production challenges are expected for growers in New Zealand and in other key kiwifruit production regions.

"Growers and exporters are likely to face significantly higher costs, including but not limited to fertiliser, energy, harvest packaging and freight."

More like this

Kiwifruit sector's big night out

The turmoil and challenges faced by the kiwifruit industry in the past 30 years were put to one side but not forgotten at a glitzy night for 400 kiwifruit growers and guests in Mt Maunganui recently.

Kiwifruit sector celebrates three milestones

Over 400 of New Zealand’s stalwart kiwifruit growers gathered in Mount Maunganui this week for a celebration to recognise three major milestones in the industry’s history.

Featured

Massey Research Field Day attracts huge interest

More than 200 people turned out on Thursday, November 21 to see what progress has been made on one of NZ's biggest and most comprehensive agriculture research programmes on regenerative agriculture.

Expo set to wow again

Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo being once again hosted in Wairoa in February.

A year of global challenges

As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make an early November dash to Bologna to the 46th EIMA exhibition.

National

Scanning data at your fingertips

A partnership between two technology companies in Hawke's Bay is making orchard data more easily accessible to growers using new…

Machinery & Products

NH unveils specialty tractor

New Holland recently showcased its new-generation T4.120 F specialty tractor, giving New Zealand customers a closer look at the winner…

Combining track and tyre

While the last fifty years has seen massive evolution and development of the humble tractor tyre, the last two decades…

Croplands goes nuts with Nelson

Croplands and Nelson Manufacturing Company Inc, a California-based manufacturer of air-blast sprayers, has announced a new distribution partnership to deliver…

» Latest Print Issues Online

The Hound

Review SOEs!

OPINION: NIWA has long weathered complaints about alleged stifling of competition in forecasting, and more recently, claims of lack of…

Bank reset

OPINION: Adding to calls to get banks to 'back off', NZ Agri Brokers director Andrew Laming has revealed that the…

» eNewsletter

Subscribe to our weekly newsletter