Fonterra’s exit from Australia ‘a major event’
Fonterra’s impending exit from the Australian dairy industry is a major event but the story doesn’t change too much for farmers.
Prospects for the NZ kiwifruit sector remain strong due to expanding kiwifruit consumption in Asia, the EU and the US.
A recent global report says the outlook for the NZ kiwifruit sector remains strong due to expanding kiwifruit consumption in Asia, the EU and the US.
According to the Rabobank report, No red light for green and yellow kiwifruit, global kiwifruit production reached four million metric tons in 2021 - a three year high, but still below the record figures of 2018.
"Led by China, which accounts for more than 50% of global supply, kiwifruit production has remained somewhat stable. But that doesn't mean changes are not occurring," report author, Rabobank senior fresh produce analyst David Magana says.
However, Magana explains that if China is removed from these production figures, since almost all of its supply goes into the domestic market, then there are five main producing countries - New Zealand, Italy, Greece, Iran and Chile.
"New Zealand is leading in production due to increased acreage, and (excluding China) now represents 33% of total global production, up from 24% in 2012."
Off the back of this production increase, Magana says New Zealand solidified its position as the world's largest exporter of kiwifruit in 2021.
"New Zealand kiwifruit exports reached a record figure of 647,700 metric last year, 13% more than 2020. Exports out of Italy were down in 2021, while volumes from Iran, Greece and Chile remained stable," he explains.
"About 88% of New Zealand kiwifruit exports went to Europe and Asia in 2021, with Asia predominantly importing the golden kiwifruit (60%) while Europe primarily imports the green variety (50%)."
Since 2020, New Zealand exports of golden (yellow) kiwifruit have surpassed Hayward (green) exports in volume.
"We expect to see this trend continue in the medium-term, given planted area of Hayward is declining, while increasing for yellow varieties," Magana says.
"A further opportunity for the New Zealand industry, is the launch of Zespri's new Ruby Red variety, which is set to enter the market in the 2022 season," he adds. "We're confident this variety will find a niche in the Asian market due to its red pulp and berry taste."
With consumption of kiwifruit expanding in Europe and Asia as well as the US, Magana believes the prospects for New Zealand's kiwifruit sector remain strong. However, he warns that production challenges are expected for growers in New Zealand and in other key kiwifruit production regions.
"Growers and exporters are likely to face significantly higher costs, including but not limited to fertiliser, energy, harvest packaging and freight."
Fonterra’s impending exit from the Australian dairy industry is a major event but the story doesn’t change too much for farmers.
Expect greater collaboration between Massey University’s school of Agriculture and Environment and Ireland’s leading agriculture university, the University College of Dublin (UCD), in the future.
A partnership between Torere Macadamias Ltd and the Riddet Institute aims to unlock value from macadamia nuts while growing the next generation of Māori agribusiness researchers.
A new partnership between Dairy Women’s Network (DWN) and NZAgbiz aims to make evidence-based calf rearing practices accessible to all farm teams.
Despite some trying circumstances recently, the cherry season looks set to emerge on top of things.
Changed logos on shirts otherwise it will be business as usual when Fonterra’s consumer and related businesses are expected to change hands next month.

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