Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
Fonterra's regional heads of co-op affairs have been inundated with calls from farmers; the PKE usage guidance came out of the blue and days before the latest round of farmer meetings by directors.
Surely, the co-op could have floated the plan at farmer meetings before going public with it. This is another example of the co-op putting the cart before the horse.
