Waitoa launches QR-enabled campaign to trace free range chicken
Poultry producer Waitoa is launching a new campaign, complete with on-pack QR codes, giving Kiwis the ability to trace their free range chicken back to the farms where it was raised.
UHT operations manager, Donald Lumsden, says the first production marks a significant milestone for the Waitoa UHT site, which has transformed from a green field to a state-of-the-art milk processing facility in just 12 months.
"More than 500 people have been involved in the construction of the site and all their hard work has paid off. The first commercial production went smoothly and we produced 25,000 litres of cream ready for sale – this is a great result."
The site will enable Fonterra to increase its UHT production capacity by 100% over the next few years. It will process more than 100 million litres of milk per year when all five of its milk processing lines are up and running.
