Export Update
Several factors are playing into a slowdown in New Zealand wine exports, including bumper sales in 2020, a light vintage in 2021, and pipeline refilling in 2022.
A New Zealand research project in the United States has provided rich information for companies wanting to know more about that key market.
The collaboration between New Zealand Winegrowers (NZW) and New Zealand Trade and Enterprise (NZTE), conducted throughout 2021, was the first of its kind in the US and was an important part of New Zealand Winegrower’s Intel & Insights for member wineries, says NZW General Manager Marketing Charlotte Read. “Over the past year NZW and NZTE USA have put a lot of effort into aligning objectives and it’s so gratifying to see the results here of what was a shared need to provide wineries with richer information on the US wine market.”
Last month Ranit Librach, NZW’s US Marketing Manager, Antonia Fattizzi, Business Growth Advisor at NZTE, and Kathy Byrd, NZTE North America Beachhead Advisor, presented the findings from the USA Research Project, which asked:
Ranit says all New Zealand wineries looking to do business in the USA should watch the recording, which can be found on the members section of nzwine.com, “to learn the answers to these questions plus much more”.
NZTE also ran four sessions in their Coming to America webinar series, with its goal to help wineries on their journey in the USA. The first workshop series included Brand Strategy sessions, followed Distributor Management . Each session featured Antonia Fattizzi, along with a Beachhead Advisor. The recordings of these videos can be found at nzwine.com/coming-to-America
For more information on these sessions, or questions on the US market in general, contact Ranit at This email address is being protected from spambots. You need JavaScript enabled to view it.
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