Saturday, 07 December 2024 13:25

Haere Ra 2024: Tairāwhiti, Gisborne

Written by  Staff Reporters
Geoff Wright Geoff Wright

Wrights Vineyard & Winery, with its focus on organic practices, sustainability and community, was a finalist in the inaugural New Zealand Qualmark Wine Tourism Award, presented as part of New Zealand Winegrowers' Altogether Unique 2024.

Geoff Wright looks at some other highlights, and challenges, from 2024.

The Good

Gisborne is now open for business, our roads are open for tourists to come visit our unique region, enjoy our array of beautiful scenery, native walks and, of course, our big bold beautiful Chardonnays.

The Bad

From a small producer's perspective, and aiming to be competitive in a very competitive market, my big issue is excise tax - how every year it increases based on the New Zealand consumer price index. Australia operates a WET rebate of up to $350,000 a year. Imagine if New Zealand producers had access to a similar programme here. This would encourage investment in new technologies, more sustainable practices, and help reduce wineries' environmental impact and increase efficiency. Our smaller wineries would be more innovative in terms of new styles, packaging or production techniques, and employees of these businesses would receive more competitive pay, in line with the larger wineries' salaries for key personnel.

The Awesome

The 2024 vintage in Gisborne is going to be a cracker. Expect exceptional fruit to come from our wine region.


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