Taking the pulse of the New Zealand wine consumer
New Zealand wine is in robust health, says a data cruncher "taking the pulse" of consumers in key markets.
This year has kicked off with some great positives for New Zealand wines, despite softening sales volumes within New Zealand and in our key export markets. Our first activities of the year included February's London and Dublin Annual Trade Tastings, which have always received strong visit numbers and subsequent media coverage. In March, The New Zealand Wine Pavilion at ProWein in Dusseldorf was 50% larger, as more of our members took the opportunity to showcase their wines to a global trade audience.
Meanwhile, the second wave of consumer research conducted in major markets for New Zealand Winegrowers (NZW) was explained in a recent webinar, that revealed strengthening brand health and potential growth for New Zealand Wine, which is very welcome news. We are seeing record member numbers in webinars like this, which share relevant market intel and insights. Our Wine Business Forum, to be held on the first day of Altogether Unique 2024 (29 - 30 August), will be another great opportunity for members to learn and connect. We look foward to sharing more details on the programme and speaker line up in the coming months.
Charlotte Read is NZW General Manager Brand
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London and Dublin Annual Trade Tastings
The New Zealand Wine Annual Trade Tastings are the largest and most diverse tastings of New Zealand wine in the region, and we were delighted to welcome over 500 guests across both events in February. In London, the event was held on Waitangi Day and opened by the High Commissioner Phil Goff. Key highlights of the day included:
- A business briefing showcasing the strong performance of New Zealand wine in the United Kingdom.
- Oz Clarke delivering a passionate masterclass following his recent trip to New Zealand.
- A special regional focus table, highlighting wines from all of our winegrowing region, along with an organic feature.
- More than 250 wines available to taste from across New Zealand, featuring a wide range of varieties, from Albariño to Viognier, Chenin Blanc to Cabernet Franc.
- Media coverage of the event in The Buyer, Harpers, Drinks Business, Drinks Retailing News, and Just Drinks, reaching a total of 482,192 people. To view the media coverage, check out the Press Coverage section on the NZW members site at nzwine.com/members.
In Dublin, the event began with a masterclass from John Wilson on Regional Heroes and Pioneers. There was a strong turnout of high-calibre trade and media, with leading importers, off-trade, and on-trade buyers represented. This was followed in the evening with the consumer tasting, which attracted a sell-out crowd of interested and keen consumers eager to learn and taste New Zealand Wine.
National Liquor News
NZW featured in the National Liquor News 2024 Industry Leaders Forum magazine. The publication is considered a go-to source for the lastest insights, trends and innovations in Australia's dynamic liquor retail industry.
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Catherine Wansink |
Catherine Wansink will now be a regular contributor to the monthly magazine, raising the profile of New Zealand Wine in Australia and keeping it top of mind with the trade.
Events Team
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Carolina Paiva |
We are excited to welcome back Carolina Paiva to the Events Team as Events Manager, reporting to Sarah Szostak, Events Lead. Carolina has a breadth of experience in both event execution and with the NZW organisation. With a fantastic career to date, including work for the Brazilian fashion industry via her role with the Textile and Apparel Industry Association, Carolina brings passionare events knowledge and a great understanding of the complexities of working within an industry association. Carolina will support many of the key activities within the Events Team, including Grape Days, export market activities, and sponsorship execution, as well as working on the Industry Celebration and its surrounding events. For further information on NZW events, please get in touch with Carolina Paiva (This email address is being protected from spambots. You need JavaScript enabled to view it.) and Sarah Szostak (This email address is being protected from spambots. You need JavaScript enabled to view it.).
