Former owners George Elworthy and Karen Griffiths announced on October 22 that they sold their business to George Geris, previously chief Marlborough winemaker and winery manager for the Villa Maria Group.
Wine Brokers, which started in 2006, has built a loyal clientele and developed a solid reputation within the wine industry.
Elworthy says while it is sad to sell the business they started, he is thrilled to be passing it on to someone who will realise its potential.
"I have no doubt that with George's knowledge, experience and professionalism, he is the right person to do this." says Elworthy.
Griffiths agrees, "While I have thoroughly enjoyed WBNZ with George over the past nine years, and I am sad to see it go, I am very happy that we are handing it over to George Geris, it can only mean good things."
Geris says he is excited about the business. "I have admired this business from its beginning and am delighted to have this opportunity."
He says he understands the fluctuations of the industry and the challenges of balancing supply and demand — something that puts pressure on wineries, growers and buyers.
"I am looking forward to working with everyone to help make their lives easier by taking some of those problems away."
