Vintners Guild
This September Toby Buck hopes to drive a herd of sheep over the Thames, tapping into one of the entitlements of being a Freeman of London in the Vintners Company.
"Everyone everywhere deserves great wine and dine experiences" says Wineally founder and Chief Executive Ole Nielsen. "It all started when I as a wine merchant realised that most consumers are not able to match wine with their dishes in a good way and that most restaurants don't have a dedicated and educated sommelier."
Initial research revealed that consumers are willing to spend more if they know that the wine they are buying is a good match to their dishes, leading to a wine matching algorithm and comprehensive database with wine information. "We know the last couple of years has been hard for the whole hospitality sector and that finding staff with experience and training is really difficult at this time," says Ole. "Wineally can help in the way that the restaurant, hotel or café can offer a professional wine service even with inexperienced and untrained staff or the guest can do it themselves in the app."
